|
|
381.
|
Principles of internet marketing / Ward Hanson.
by Hanson, Ward A. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College Pub., c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 HAP] (1).
|
|
|
382.
|
International marketing / Ogenyi Omar.
by Omar, Ogenyi. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 OMI] (10).
|
|
|
383.
|
Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.].
by Mital, Anil. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008; Haryana: Reed Elsevier India, 2009Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.575 MIP] (1).
|
|
|
384.
|
Marketing express / William M. Pride, O.C. Ferrell
by Pride, William M, 1942- | Ferrell, O. C. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Oh. : South-Western Cengage Learning, 2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PRM] (5).
|
|
|
385.
|
Marketing / Dhruv Grewal, Michael Levy.
by Grewal, Dhruv | Levy, Michael, 1950-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 GRM] (1).
|
|
|
386.
|
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
by Czinkota, Michael R | Ronkainen, Ilkka A. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, OH : South-Western Cengage Learning, c2013Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.848 CZI] (2).
|
|
|
387.
|
Marketing /
by Pride, William M | Ferrell, O. C. Edition: 2012 ed./16th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : South-Western Cengage Learning, [2012]Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PRM] (1).
|
|
|
388.
|
Marketing management / Philip Kotler, Kevin Lane Keller
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2012; Dehli: Pearson, c2013Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOM] (1).
|
|
|
389.
|
Strategic marketing problems : cases and comments /
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010; New Delhi: Pearson, c2011Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 KES] (1).
|
|
|
390.
|
Marketing : an introduction /
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2005; New Delhi: Pearson, 2013Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 ARM] (1).
|
|
|
391.
|
Integrated advertising, promotion, and marketing communications /
by Clow, Kenneth E | Baack, Donald. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson, 2015Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 CLI] (1).
|
|
|
392.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 ZES] (1).
|
|
|
393.
|
Electronic commerce /
by Schneider, Gary P, 1952-. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Course Technology Cengage Learning, c2009Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.054678 SCE] (2).
|
|
|
394.
|
The product manager's desk reference /
by Haines, Steven. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2009Online access: Contributor biographical information | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.404 HAP] (1).
|
|
|
395.
|
International marketing / Philip R. Cateora, John L. Graham .
by Cateora, Philip R. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R. D. Irwin, 1979Availability: No items available
|
|
|
396.
|
Essentials of marketing research / William G. Zikmund, Barry J. Babin.
by Zikmund, William G | Babin, Barry J. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; Mason, OH : South-Western Cengage Learning, c2013Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 ZIE] (1).
|
|
|
397.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
|
|
|
398.
|
Data mining for dummies / by Meta S. Brown.
by Brown, Meta S [author.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, [2014]Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 006.312 BRD] (1).
|
|
|
399.
|
The media handbook : a complete guide to advertising media selection, planning, research, and buying /
by Katz, Helen E [author.]. Edition: 6th edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York; London: Routledge, c2017Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (3).
|
|
|
400.
|
Social media campaigns : strategies for public relations and marketing /
by Kim, Carolyn Mae [author.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.872 MAS] (3).
|
