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381.
|
Business research methods / William G. Zikmund.
by Zikmund, William G. Edition: 6th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 ZIB] (1).
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382.
|
Marketing research for managers / Sunny Crouch, Matthew Housden.
by Crouch, Sunny | Housden, Matthew. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; Boston, MA : Butterworth-Heinemann, 2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CRM] (1).
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383.
|
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Edition: 2nd ed., International ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 HAM] (1).
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384.
|
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Edition: 2nd ed., International ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 MAJ] (1).
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385.
|
Fundamentals of marketing research / Scott M. Smith, Gerald S. Albaum.
by Smith, Scott M | Albaum, Gerald S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage, c2005Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 SMF] (1).
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386.
|
Operations research : an introduction / Hamdy A. Taha.
by Taha, Hamdy A. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5 TAO] (1).
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387.
|
A guide to operational research / W. E. Duckworth, A. E. Gear, A. G. Lockett.
by Duckworth, W. E. (Walter Eric) | Gear, A. E [joint author.] | Lockett, A. Geoffrey [joint author.]. Edition: 3d ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : New York : Chapman and Hall ; Wiley, 1977Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.54 DUG] (1).
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388.
|
Spreadsheet modeling and decision analysis : a practical introduction to management science / Cliff T. Ragsdale.
by Ragsdale, Cliff T, 1960-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; Cincinnati, Ohio : South-Western College Pub., c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.661 RAS] (1).
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389.
|
Contemporary cases in consumer behavior / Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk.
by Blackwell, Roger D | Blackwell, Kristina S | Talarzyk, W. Wayne. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press ; Harcourt Brace College Publishers, c1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8342 BLC] (1).
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390.
|
Improving the effectiveness of research and development; special report to management [by] Robert E. Seiler.
by Seiler, Robert E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, McGraw-Hill [1965]Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.57 SEI] (1).
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391.
|
Basic marketing research / Gilbert A. Churchill, Jr.
by Churchill, Gilbert A. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHB] (1).
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392.
|
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.834 SCC] (1).
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393.
|
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8342 SCC] (1).
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394.
|
Retail marketing / Peter J. McGoldrick.
by McGoldrick, Peter J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : McGraw-Hill, c1990Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 MCR] (1).
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395.
|
The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
by Grover, Rajiv, 1953- | Vriens, Marco. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks : Sage Publications, c2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 GRH] (1).
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396.
|
Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.
by Churchill, Gilbert A | Iacobucci, Dawn. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Harcourt College Publishers, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHM] (2).
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397.
|
Marketing research / David A. Aaker, V. Kumar, George S. Day.
by Aaker, David A | Kumar, V, 1957- | Day, George S. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1995Availability: No items available
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398.
|
International marketing research / C. Samuel Craig and Susan P. Douglas.
by Craig, C. Samuel | Douglas, Susan P. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester [England] ; New York, NY : Wiley, c2000Online access: Publisher description | Table of Contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 INC] (1).
|
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399.
|
Marketing research / David A. Aaker, V. Kumar, George S. Day.
by Aaker, David A | Kumar, V, 1957- | Day, George S. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1995Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 AAM] (1).
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400.
|
Introduction to operations research / Frederick S. Hillier, Gerald J. Lieberman.
by Hillier, Frederick S | Lieberman, Gerald J. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw-Hill Higher Education, 2005Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.4/032 HII] (1).
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