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381.
|
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude. Edition: 3rd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAO] (1).
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382.
|
Managerial accounting / Ray H. Garrison, Eric W. Noreen.
by Garrison, Ray H | Noreen, Eric W. Edition: 9th ed., P.L.U.S. ed., International ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.151 GAM] (1).
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383.
|
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].
by Walker, Orville C | Walker, Orville C. Marketing strategy. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 MAO] (1).
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384.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8] (6).
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385.
|
Retailing management / Michael Levy, Barton A. Weitz.
by Levy, Michael, 1950- | Weitz, Barton A. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.87 LER] (2).
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386.
|
Manufacturing planning and control for supply chain management / Thomas E. Vollmann ... [et al.].
by Vollmann, Thomas E. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8702 VOM] (1).
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387.
|
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 MAJ] (1).
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388.
|
Management control systems / Robert N. Anthony, Vijay Govindarajan.
by Anthony, Robert N. (Robert Newton), 1916-2006 | Govindarajan, Vijay. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.85 ANM] (2).
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389.
|
Introduction to management science : a modeling and case studies approach with spreadsheets / Frederick S. Hillier, Mark S. Hillier, Gerald J. Lieberman ; cases developed by Karl Schmedders, Molly Stephens.
by Hillier, Frederick S | Hillier, Mark S | Lieberman, Gerald J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5 INF] (1).
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390.
|
Consumers / Eric Arnould, Linda Price, George Zinkhan.
by Arnould, Eric J | Price, Linda | Zinkhan, George M. (George Martin). Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2004Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8342 ARC] (1).
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391.
|
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner.
by Weitz, Barton A | Castleberry, Stephen Bryon | Tanner, John F. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, c1995Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.85 WES] (1).
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392.
|
Operations management for competitive advantage / Richard B. Chase, F. Robert Jacobs, Nicholas J. Aquilano.
by Chase, Richard B | Jacobs, F. Robert. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5 CHO] (1).
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393.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ADG] (1).
|
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|
394.
|
Managerial accounting / Ray H. Garrison, Eric W. Noreen.
by Garrison, Ray H | Noreen, Eric W. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.151 GAM] (1).
|
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|
395.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 BEA] (1).
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|
396.
|
Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ARC] (1).
|
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|
397.
|
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 PEM] (1).
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398.
|
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 PEB] (1).
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|
399.
|
Managerial economics and organizational architecture / James A. Brickley, Clifford W. Smith, Jr., Jerold L. Zimmerman.
by Brickley, James A | Smith, Clifford W | Zimmerman, Jerold L, 1947-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.86 BRM] (1).
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|
|
400.
|
ABC's of relationship selling through service / Charles M. Futrell.
by Futrell, Charles. Edition: 8e.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.85 FUA] (1).
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