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361.
|
Information marketing / Jennifer Rowley.
by Rowley, J. E. Edition: 2nd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Aldershot, England ; Burlington, VT : Ashgate, c2006Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 025.040688 ROI] (2).
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362.
|
Creating your library brand : communicating your relevance and value to your patrons / Elisabeth Doucett.
by Doucett, Elisabeth. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : American Library Association, 2008Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1902 DOC] (1).
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363.
|
Creating the customer-driven academic library / Jeannette Woodward.
by Woodward, Jeannette A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : American Library Association, 2009Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 027.70973 WOC] (1).
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364.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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365.
|
Bottom-up marketing / by Al Ries and Jack Trout.
by Ries, Al | Trout, Jack. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1989Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 RIB] (1).
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366.
|
Entrepreneurial marketing : real stories and survival strategies / Bruce Buskirk, Molly Lavik.
by Buskirk, Bruce D | Lavik, Molly. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson, South-Western, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 LAE] (1).
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367.
|
Marketing management / Greg W. Marshall, Mark W. Johnston.
by Marshall, Greg W | Johnston, Mark W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAM] (1).
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368.
|
Contemporary marketing / David L. Kurtz.
by Kurtz, L. David. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia: South-Western Cengage Learning, c2008Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KUC] (1).
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369.
|
Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter.
by Churchill, Gilbert A | Brown, Tom J. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; Mason, OH : South-Western/Cengage Learning, c2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHB] (1).
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370.
|
Marketing / Dhruv Grewal, Michael Levy.
by Grewal, Dhruv | Levy, Michael, 1950-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 GRM] (1).
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371.
|
Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson, c2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 MAM] (1).
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372.
|
A framework for marketing management / Philip Kotler.
by Kotler, Philip. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, 2009Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOF] (1).
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373.
|
Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin.
by Kashani, Kamran | Turpin, Dominique. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke [England] : Macmillan Business, 1999Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KAM] (1).
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374.
|
Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 14th [ed.]Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOM] (1).
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375.
|
International marketing in the network economy : a knowledge-based approach / Florian Kohlbacher ; foreword by Ikujiro Nonaka and afterword by Charles M. Savage.
by Kohlbacher, Florian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Hampshire ; New York : Palgrave Macmillan, 2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 KOI] (1).
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|
376.
|
Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 14th [ed.]Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOM] (1).
|
|
|
377.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: Global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
|
|
|
378.
|
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson, c009Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 LAE] (1).
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379.
|
Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad.
by Rafinejad, Dariush, 1943-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Ft. Lauderdale, FL : J. Ross Pub., c2006Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.503 RAI] (1).
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|
380.
|
Marketing management / Philip Kotler.
by Kotler, Philip. Edition: Millennium ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOM] (1).
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