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341.
|
Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 3rd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD411] (1).
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342.
|
Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD412] (1).
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343.
|
Principles of advertising & IMC / Tom Duncan. Students CD Room.
by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Online access: Publisher description | Table of contents only Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD413] (1).
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344.
|
Key account management : tools and techniques for achieving profitable key supplier status / Peter Cheverton.
by Cheverton, Peter. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2004Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD469] (1).
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345.
|
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Edition: 2nd ed., International ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD553] (1).
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346.
|
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Edition: 2nd ed., International ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD586] (1).
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347.
|
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].
by Walker, Orville C | Walker, Orville C. Marketing strategy. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD657] (1).
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348.
|
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD640] (1).
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349.
|
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2007Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD778] (1).
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350.
|
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].
by [ Orville C, Walker.] | Walker, Orville C | Walker, Orville C. Marketing strategy. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD723] (1).
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351.
|
Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD999] (1).
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352.
|
Principles and practice of marketing / David Jobber.
by Jobber, David, 1947-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : McGraw-Hill, c2001Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD1052] (1).
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|
353.
|
Marketing Strategy / A Decision-Focused Approach : Walker.
by Walker | Boyd | Mullins | Larreche. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2003Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD1134] (1).
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354.
|
Marketing Research: A Practical Approach For A New Millennium / Joseph Hair , Robert Bush And david Ortinau.
by Hair, Joseph | Bush, Robert | Ortinau, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill ; c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: FP1189] (1).
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|
355.
|
Marketing Research: A Practical Approach For A New Millennium / Joseph Hair , Robert Bush And david Ortinau.
by Hair, Joseph | Bush, Robert | Ortinau, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill ; c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: FP1190] (1).
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356.
|
Marketing through minefields.
by Harvard Business School Publishing Corporation. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Harvard Business Press; c2008Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAR] (5).
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357.
|
Promotional marketing law: A practical guide / Philip Circus.
by Circus, Philip. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Bloomsbury Professional ; c2011Availability: Items available for loan: University of Sargodha-Central Library [Call number: 343.8404 CIP] (1).
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358.
|
Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.].
by Mital, Anil | Mital, Anil. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008Online access: Table of contents only Availability: Items available for loan: Hall D [Call number: 658.575 MIP] (1).
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359.
|
Library Marketing / S. K. Chaudhary
by Chaudhary, S.K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : APH Publishing ; 2011Availability: Items available for loan: University of Sargodha-Central Library [Call number: 021.709 CHL] (2).
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360.
|
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.804 HUB] (1).
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