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301.
|
Short-term trading,long-term profits / Jon Leizman
by Leizman, Jon. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : MeGraw -Hill ; c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 LES] (1).
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302.
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Basic Marketing : A Managerial perspective / Pascale G. Quester
by Quester, Pascale G | McGuiggan, Robyn L | McCarthy, E. Jerome. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : MeGraw-Hill ; c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.800 QUB] (1).
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303.
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Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.]
by Mohammed, Rafi. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin MarketspaceU, c2004Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 RAI] (1).
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304.
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Public relations in the marketing mix : introducing vulnerability relations / Jordan Goldman.
by Goldman, Jordan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, IL : Crain Books, c1984Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.62 GOP] (1).
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305.
|
International marketing strategy : Analysiss, development and implementation / Isobel Doole
by Doole, Isobel | Lowe, Robin. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: UK : Thomson ; c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 DOI] (1).
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306.
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New Marketing In The New Economy : Reading in E-Business Marketing / Hugh M . pattinson & David R .Low
by Pattinson, Hugh M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Austraila : McGraw Hill ; Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.321 PAN] (1).
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307.
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Marketing, an introduction [by] Myron S. Heidingsfield [and] Albert B. Blankenship.
by Heidingsfield, Myron S. (Myron Samuel), 1914-1969 | Blankenship, Albert Breneman, 1914- [joint author.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, Barnes & Noble [1953]Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 HEM] (1).
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308.
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Marketing / Courtland L. Bovée, John V. Thill.
by Bovée, Courtland L | Thill, John V. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1992Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MOM] (1).
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309.
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Food supply chain management / edited by Michael A. Bourlakis and Paul W.H. Weightman.
by Bourlakis, Michael A | Weightman, Paul W. H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford, UK ; Ames, Iowa USA : Blackwell Pub., 2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 381.4566 FOO] (1).
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310.
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Image by design : from corporate vision to business reality / Clive Chajet and Tom Shachtman.
by Chajet, Clive | Shachtman, Tom, 1942-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Reading, Mass. : Addison-Wesley, c1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 CHA] (1).
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311.
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The Encyclopaedic Dictionary of Marketing / Kaleem Mohammed Khan & Mohammed Naved Khan
by Khan, Kaleem Mohammed. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Response Books ; c2006Availability: Items available for reference: University of Sargodha-Central Library [Call number: 658.803 ENC] (1).
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312.
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Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.
by Heilbrunn, Jeffrey | American Marketing Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995Other title: American Marketing Assocication marketing encyclopedia | AMA marketing encyclopedia.Availability: Items available for reference: University of Sargodha-Central Library [Call number: 658.003 MAR] (1).
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313.
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Pulse : the new science of harnessing Internet buzz to track threats and opportunities / Douglas W. Hubbard.
by Hubbard, Douglas W, 1962-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2011Online access: Publisher description | Table of contents only | Contributor biographical information Availability: No items available
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314.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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315.
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Marketing / Kerin , Berkowitz and companions.
by Kerin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : McGraw Hill; c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 WOM] (1).
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316.
|
Marketing management / Philip Kotler.
by Kotler, Philip. Edition: Millennium ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOM] (1).
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317.
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Essential of marketing / Jane Summers, Michael Gardiner, Charles W. Lamb and Joseph F. Hair
by Summers, Jane. Publisher: Austrialia : Thomos ; 2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 SUE] (1).
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318.
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Marketing fundamentals / Steward W. Husted, Dale Varble, James R. Lowry.
by Husted, Steward W | Varble, Dale L | Lowry, James Rolf. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Albany, NY : Delmar Publishers, c1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 HUM] (1).
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319.
|
TQM for sales and marketing management / James W. Cortada.
by Cortada, James W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 COT] (1).
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320.
|
Marketing management : analysis, planning, and control / Philip Kotler, Ronald E. Turner.
by Kotler, Philip | Turner, Ronald E, 1931-. Edition: Canadian 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Scarborough, Ont. : Prentice-Hall, c1981Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOM] (1).
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