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281.
|
Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 9th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.31 KOP] (1).
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282.
|
Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks.
by Terrill, Craig | Middlebrooks, Arthur. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 TEM] (1).
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283.
|
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.368 LOS] (1).
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284.
|
Marketing channels : a management view / Bert Rosenbloom.
by Rosenbloom, Bert. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.366 ROM] (1).
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285.
|
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.
by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, 1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 SHC] (1).
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286.
|
Food supply chain management / edited by Michael A. Bourlakis and Paul W.H. Weightman.
by Bourlakis, Michael A | Weightman, Paul W. H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford, UK ; Ames, Iowa USA : Blackwell Pub., 2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 664.681 FOO] (1).
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287.
|
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins & Roger J.Best
by Hawkins, Del I. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : McGraw-Hill ; c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 HAC] (1).
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288.
|
International Marketing / Philip R. Cateora and John L. Graham
by Cateora, Philip R | Graham, John L. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw Hill , c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 CAI] (1).
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289.
|
Marketing : A practical appraoch / Peter Rix
by Rix, Peter. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill , c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 RIM] (1).
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290.
|
Financial Services Marketing: A reader / edited by Arthur Meidan & et. al. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : The Dryden Press ; c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.34 MEF] (1).
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291.
|
Creating New Clients : Marketing and selling professional services / Kevin Walker
by Walker, Kevin | Ferguson, Cliff | Denvir, Paul. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Continuum ; c1998Availability: No items available
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292.
|
Marketing Research : Measurement, Method & Application / Raymond Kent
by Kent, Raymond. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Thomson ; c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 KEM] (1).
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293.
|
Blow your own horn : how to market yourself and your career / Jeffrey P. Davidson.
by Davidson, Jeffrey P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : American Management Association, c1987Availability: Items available for loan: University of Sargodha-Central Library [Call number: 650.1 DAL] (1).
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294.
|
How to make a fortune on the information superhighway : everyone's guerrilla guide to marketing on the Internet and other on-line services / Laurence A. Canter and Martha S. Siegel.
by Canter, Laurence A | Siegel, Martha S. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : HarperCollins Publishers, c1994Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 CAN] (1).
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295.
|
McGrath's Financial Institutions,Instruments & Markets / Christopher Viney
by Viney, Christopher. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : The McGraw-Hill companies ; c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.363 VIF] (1).
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296.
|
Marketing systems : an Introductory analysis / George Fisk
by Fisk, George. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Tokoy ; c1967Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 FIS] (1).
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297.
|
International trade theory : Hume to ohlin / edited by William R. Allen Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Random House ; c1965Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 ALI] (1).
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298.
|
Marketing : A practical approch / Peter Rix
by Rix, Peter. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hong Kong : The MeGaw-Hill ; c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 RIM] (1).
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299.
|
Enviremental Marketing : Strategies, practice, theory, and research / Michael Jay Polonsky & Almab T. Mintu-Wimsatt
by Polonsky, Michael Jay. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Jaico ; c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 POE] (1).
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300.
|
Fundamental of marketing / Miller, Kenneth E. & Layton, R. A.
by Statton, William J | A, R, Layton. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : The MeGraw-Hill ; c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 MIF] (1).
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