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261.
|
Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.
by Schultz, Don E | Kitchen, Philip J. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2001Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 SCC] (1).
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262.
|
Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall.
by Boyd, Harper W | Westfall, Ralph L [joint author.]. Edition: 3d ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill., R. D. Irwin, 1972Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 BOM] (1).
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263.
|
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 PEB] (1).
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264.
|
Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 BUM] (6).
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265.
|
Marketing management / Michael R. Czinkota, Masaaki Kotabe.
by Czinkota, Michael R | Kotabe, Masaaki. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati : South-Western College Pub., c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 CZM] (1).
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266.
|
International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw.
by Onkvisit, Sak | Shaw, John J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 ONI] (1).
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267.
|
Marketing management / Philip Kotler.
by Kotler, Philip. Edition: Millennium ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOM] (3).
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268.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEL l] (3).
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269.
|
Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BUM] (1).
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270.
|
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: No items available
|
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271.
|
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 HAM] (1).
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272.
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 ENG] (1).
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273.
|
Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Princeton, NJ : Bloomberg Press, 2004Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.382 CLB] (1).
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274.
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Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.383 HAM] (1).
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275.
|
State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.
by Blankenship, Albert Breneman, 1914- | Breen, George Edward, 1911- | Dutka, Alan F. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c1998Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 BLS] (1).
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276.
|
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.
by Marconi, Joe | American Marketing Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.285 MAR] (1).
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277.
|
Effective marketing / Peter Hingston.
by Hingston, Peter. Edition: 1st American ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : DK, 2001Online access: Contributor biographical information | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 HIE] (1).
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278.
|
The online copywriter's handbook : everything you need to know to write electronic copy that sells / Robert W. Bly.
by Bly, Robert W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2002Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.102 BLY] (1).
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279.
|
And now a few words from me : advertising leading critic lays down the law, once and for all / Bob Garfield.
by Garfield, Bob. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2003Online access: Contributor biographical information | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ANB] (1).
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280.
|
Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.
by Mikunda, Christian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, c2004Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 MIB] (1).
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