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2441. Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 HAM] (2).

2442. The customer response management / Darlene D. Richard

by Richard, Darlene D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Sydney : McGraw Hill , c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.812 RIC] (1).

2443. Marketing and consuner behavior in East and South-east Asia/ Amthony Pecotich & Clifford J. Shultz

by Pecotich, Amthony.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London: McGraw-hill Companies; c1998Availability: No items available

2444. Marketing and consuner behavior in East and South-east Asia/ Amthony Pecotich & Clifford J. Shultz

by Pecotich, Amthony | Shultz, Clifford J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London: McGraw-hill Companies; c1998Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 PEM] (1).

2445. Applications In Basic Marketing : Cilppings form the poular business press/ William D.Perreault ,Jr. and E. Jerome McCarthy

by Jr, William D. Perreault.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London: McGraw-Hill ; c2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 JRA] (1).

2446. Sales force management / Gilbert A. Churchill ... [et al.].

by Churchill, Gilbert A.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.368 CHS] (1).

2447. Financial markets and corporate strategy / Mark Grinblatt, Sheridan Titman.

by Grinblatt, Mark | Titman, Sheridan.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2002Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.38 GRF] (1).

2448. Managerial accounting.

by Garrison, Ray H | Noreen, Eric W | Brewer, Peter C.

Edition: 11th ed. / Ray H. Garrison, Eric W. Noreen, Peter C. Brewer.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2006Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.1511 GAM] (1).

2449. Petroleum refinery engineering, by W. L. Nelson.

by Nelson, Wilbur Lundine, 1904-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, London, McGraw-Hill book company, inc., [c1936.]Availability: Items available for loan: University of Sargodha-Central Library [Call number: 661.804 NEP] (1).

2450. Handbook of applied chemistry : facts for engineers, scientists, technicians, and technical managers / Vollrath Hopp, Ingo Hennig.

by Hopp, Vollrath | Hennig, Ingo.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Washington : New York : Hemisphere Pub. Corp. ; McGraw-Hill, c1983Availability: Items available for loan: University of Sargodha-Central Library [Call number: 660.2 HOH] (1).

2451. Money and capital markets : financial institutions and instruments in a global marketplace / Peter S. Rose.

by Rose, Peter S.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 ROM] (1).

2452. Retailing management / Michael Levy, Barton A. Weitz.

by Levy, Michael, 1950- | Weitz, Barton A.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 LER] (1).

2453. Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.

by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.32 WAM] (1).

2454. Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 PEB] (1).

2455. Stocks for the long run : the definitive guide to financial market returns and long-term investment strategies / Jeremy J. Siegel.

by Siegel, Jeremy J.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1998Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.344 SIS] (1).

2456. Financial Institutions,Instruments And Markets/ Christopher Viney

by Viney, Christopher.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill ; c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 VIF] (1).

2457. New products management / C. Merle Crawford, C. Anthony Di Benedetto.

by Crawford, C. Merle (Charles Merle), 1924- | Di Benedetto, C. Anthony.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 CRN] (1).

2458. Machine Learning / Tom M. Mitchell.

by Mitchell, Tom M. (Tom Michael), 1951-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1997Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 006.31 MIM] (2).

2459. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEL l] (3).

2460. Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin /McGraw-Hill, c1999Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ARA] (1).