|
|
2401.
|
Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W. Edition: 3rd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2001Other title: Marketing, principles and perspectives.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.31 BEM] (1).
|
|
|
2402.
|
Organizational behavior and management / John M. Ivancevich, Michael T. Matteson.
by Ivancevich, John M | Matteson, Michael T. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.86 IVO] (1).
|
|
|
2403.
|
Principles of advertising & IMC / Tom Duncan.
by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.827 ADT] (1).
|
|
|
2404.
|
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 JRE] (1).
|
|
|
2405.
|
Retail marketing / Peter J. McGoldrick.
by McGoldrick, Peter J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : McGraw-Hill, c1990Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 MCR] (1).
|
|
|
2406.
|
Strategic marketing / David W. Cravens.
by Cravens, David W. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.32 CRS] (1).
|
|
|
2407.
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 JOG] (1).
|
|
|
2408.
|
Managerial accounting / Ray H. Garrison, Eric W. Noreen.
by Garrison, Ray H | Noreen, Eric W. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: No items available
|
|
|
2409.
|
Martin Pring on market momentum / Martin J. Pring.
by Pring, Martin J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1993Other title: Market momentum.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 PRM] (1).
|
|
|
2410.
|
Fundamentals of selling : customers for life through service / Charles M. Futrell.
by Futrell, Charles. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.81 FUF] (2).
|
|
|
2411.
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Publisher description | Table of contents only Availability: No items available
|
|
|
2412.
|
Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].
by Boyd, Harper W. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 BOM] (1).
|
|
|
2413.
|
Consumers / Eric Arnould, Linda Price, George Zinkhan.
by Arnould, Eric J | Price, Linda | Zinkhan, George M. (George Martin). Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 ARC] (2).
|
|
|
2414.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 ZES] (1).
|
|
|
2415.
|
Business marketing.
by Bingham, Frank G | Gomes, Roger | Knowles, Patricia A. Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 BIM] (1).
|
|
|
2416.
|
Fundamentals of selling : customers for life / Charles M. Futrell.
by Futrell, Charles. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 FUF] (1).
|
|
|
2417.
|
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 PEM] (1).
|
|
|
2418.
|
Introduction to information systems project management / David L. Olson.
by Olson, David Louis. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.82 OLI] (2).
|
|
|
2419.
|
Public finance / Harvey S. Rosen.
by Rosen, Harvey S. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2005Online access: Publisher description | Contributor biographical information | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.41 ROP] (1).
|
|
|
2420.
|
Advertising communications & promotion management / John R. Rossiter, Larry Percy.
by Rossiter, John R | Percy, Larry. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Companies, c1997Other title: Advertising communications and promotion management.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ROA] (1).
|
