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241.
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Marketing / Eric N. Berkowitz ... [et al.].
by Berkowitz, Eric N. Edition: 6th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 BEM] (1).
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242.
|
International advertising : communicating across cultures / Barbara Mueller.
by Mueller, Barbara, 1958-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont : Wadsworth Pub. Co., c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 INB] (1).
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243.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 ZES] (1).
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244.
|
Basic marketing research / Gilbert A. Churchill, Jr.
by Churchill, Gilbert A. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 CHB] (1).
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245.
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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
by Czinkota, Michael R | Ronkainen, Ilkka A. Edition: 2002 update.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Harcourt College Publishers, c 2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 CZI] (1).
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246.
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Marketing and consuner behavior in East and South-east Asia/ Amthony Pecotich & Clifford J. Shultz
by Pecotich, Amthony. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: McGraw-hill Companies; c1998Availability: No items available
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247.
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Marketing and consuner behavior in East and South-east Asia/ Amthony Pecotich & Clifford J. Shultz
by Pecotich, Amthony | Shultz, Clifford J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: McGraw-hill Companies; c1998Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 PEM] (1).
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248.
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Applications In Basic Marketing : Cilppings form the poular business press/ William D.Perreault ,Jr. and E. Jerome McCarthy
by Jr, William D. Perreault. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: McGraw-Hill ; c2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 JRA] (1).
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249.
|
Marketing through search optimization: how to be found on the web/ Alex Michael and Ben Salter.
by Micheal, Alex. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Butterworth-Heinemann; c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658. MIM] (1).
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250.
|
Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 HAM] (1).
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251.
|
Exploring marketing research / William G. Zikmund.
by Zikmund, William G. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 ZIE] (4).
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252.
|
Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar.
by Panwar, J. S, 1948-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 PAB] (1).
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253.
|
The naked market : marketing methods for the 80s / Robert Heller.
by Heller, Robert, 1932-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Sidgwick & Jackson, 1984Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 HEN] (1).
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254.
|
Marketing research: measurement, method and application/ Raymond Kent
by Kent, Raymond. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia: Thomson; c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 KEM] (3).
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255.
|
Marketing management / Philip Kotler.
by Kotler, Philip. Edition: Millennium ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: No items available
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256.
|
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
by Czinkota, Michael R | Ronkainen, Ilkka A. Edition: 2002 update.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Harcourt College Publishers, c 2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 CZI] (1).
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257.
|
Basic marketing research / Gilbert A. Churchill, Tom J. Brown.
by Churchill, Gilbert A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : South-Western, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 CHB] (1).
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258.
|
Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.
by Churchill, Gilbert A | Iacobucci, Dawn. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Harcourt College Publishers, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.383 CHM] (1).
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259.
|
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.
by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, 1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 SHC] (1).
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260.
|
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.32 WAM] (1).
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