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2381. Strategic management : concepts and cases / Arthur A. Thompson, A.J. Strickland, III.

by Thompson, Arthur A, 1940- | Strickland, A. J. (Alonzo J.).

Edition: 10th ed., International ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c1998Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.64 THS] (1).

2382. New products management / Merle Crawford, Anthony Di Benedetto.

by Crawford, C. Merle (Charles Merle), 1924- | Di Benedetto, C. Anthony.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.575 CRN] (1).

2383. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: No items available

2384. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 ZES] (1).

2385. Fundamentals of corporate finance / Stephen A. Ross, Randolph W. Westerfield, Bradford D. Jordan.

by Ross, Stephen A | Westerfield, Randolph | Jordan, Bradford D.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.15 ROS] (1).

2386. International business : the challenge of global competition/

by Ball, Donald A.

Edition: 8th ed. / Donald A. Ball ... [et al.].Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.049 BAI] (1).

2387. Management of technology : the key to competitiveness and wealth creation / Tarek M. Khalil.

by Khalil, Tarek M.

Material type: book Book; Format: print Publisher: Boston, MA : McGraw-Hill, 2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.521 KHM] (1).

2388. International financial management / Cheol S. Eun, Bruce G. Resnick.

by Eun, Cheol S | Resnick, Bruce G.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin McGraw Hill, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.19 EUT] (2).

2389. Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.

by Burgelman, Robert A | Maidique, Modesto A | Wheelwright, Steven C, 1943-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.64 BUS] (1).

2390. Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 PEM] (1).

2391. Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.

by Guiltinan, Joseph P | Paul, Gordon W | Madden, Thomas J.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Companies, c1997Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 GUM] (1).

2392. Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.

by Weitz, Barton A | Castleberry, Stephen Bryon | Tanner, John F.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 WES] (1).

2393. IMC : using advertising and promotion to build brands / Tom Duncan.

by Duncan, Tom (Thomas R.).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.827 DUI] (1).

2394. Human relations in organizations : applications and skill building / Robert N. Lussier.

by Lussier, Robert N.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 LUH] (1).

2395. Project management : strategic design and implementation / David I. Cleland, Lewis R. Ireland.

by Cleland, David I | Ireland, Lewis R, 1937-.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2002Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.202 CLP] (1).

2396. Human relations in organizations : applications and skill building / Robert N. Lussier.

by Lussier, Robert N.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: No items available

2397. Business and society : corporate strategy, public policy, ethics / James E. Post, Anne T. Lawrence, James Weber.

by Post, James E | Lawrence, Anne T | Weber, James, S.J.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.408 POB] (1).

2398. Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 DWB] (1).

2399. Marketing / Eric N. Berkowitz ... [et al.].

by Berkowitz, Eric N.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 BEM] (2).

2400. Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

by Boyd, Harper W.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 BOM] (1).