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221.
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Global marketing management / Warren J. Keegan.
by Keegan, Warren J | Green, Mark C. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 KAG] (1).
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222.
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Publisher description | Table of contents only Availability: No items available
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223.
|
Marketing research / David A. Aaker, V. Kumar, George S. Day.
by Aaker, David A | Kumar, V, 1957- | Day, George S. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1995Availability: No items available
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224.
|
International marketing research / C. Samuel Craig and Susan P. Douglas.
by Craig, C. Samuel | Douglas, Susan P. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester [England] ; New York, NY : Wiley, c2000Online access: Publisher description | Table of Contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 INC] (1).
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225.
|
Marketing research / David A. Aaker, V. Kumar, George S. Day.
by Aaker, David A | Kumar, V, 1957- | Day, George S. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1995Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 AAM] (1).
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226.
|
Internet marketing : readings and online resources / Paul Richardson.
by Richardson, Paul, 1962-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 INP] (1).
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227.
|
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
by Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Other title: Introduction to marketing communications | Marketing communications.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 INJ] (1).
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228.
|
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Harcourt College Publishers, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 HUB] (2).
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229.
|
Internet marketing : building advantage in the networked economy / Rafi Mohammed ... [et al.].
by Mohammed, Rafi. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin marketspaceU, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.321 RAI] (2).
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230.
|
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
by Parente, Donald. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 PAA] (1).
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231.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: No items available
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232.
|
Global marketing management / Warren J. Keegan.
by Keegan, Warren J | Green, Mark C. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 KEG] (1).
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233.
|
IMC : using advertising and promotion to build brands / Tom Duncan.
by Duncan, Tom (Thomas R.). Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 DUI] (1).
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234.
|
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8342 SCC] (2).
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235.
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Wiley, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 KOG] (1).
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236.
|
Internet marketing intelligence : research tools, techniques, and resources / Edward Forrest.
by Forrest, Edward. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Online access: Contributor biographical information | Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.321 FOI] (1).
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237.
|
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.]
by Mohammed, Rafi. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin MarketspaceU, c2004Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.321 RAI] (1).
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238.
|
E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.
by Strauss, Judy | Ansary, Adel I | Frost, Raymond, 1960-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.321 STE] (1).
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239.
|
Principles of advertising & IMC / Tom Duncan.
by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 DUP] (1).
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240.
|
Marketing management : text and cases / Robert J. Dolan.
by Dolan, Robert J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 DOM] (1).
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