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221.
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Communicating in global business negotiations : a geocentric approach / Jill E. Rudd, Diana R. Lawson.
by Rudd, Jill E | Lawson, Diana R. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles : Sage Publications, c2007Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.405 ROC] (1).
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222.
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Cases in operations management : building customer value through world-class operations / [edited by] Robert D. Klassen, Larry J. Menor.
by Klassen, Robert David | Menor, Larry J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, CA : Sage Publications, c2006Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5 KLC] (1).
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223.
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Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
by Bloom, Paul N | Gundlach, Gregory T. (Gregory Thomas). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage, c2001Online access: Publisher description | Table of contents only Availability: No items available
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224.
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Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
by Bloom, Paul N | Gundlach, Gregory T. (Gregory Thomas). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 HAN] (1).
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225.
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The management of innovation & technology/ The shaping of technology ang intitutions of the market economy/ John Howells
by Howells, John. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Sage Publications; c2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.4063 HOM] (1).
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226.
|
Fundamentals of marketing research / Scott M. Smith, Gerald S. Albaum.
by Smith, Scott M | Albaum, Gerald S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage, c2005Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 SMF] (1).
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227.
|
Research methods in accounting/ Malcolm Smith
by Smith, Malcolm. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Sage Publications; c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 657.83 SMR] (1).
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228.
|
Total quality management in education / Marmar Mukhopadhyay.
by Mukhopadhyay, Marmar. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi, India : Thousand Oaks, Calif. : Sage Publications, 2005Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.45 HAM] (1).
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229.
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Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors.
by Swartz, Teresa A | Iacobucci, Dawn. Material type: Book; Format:
print
Publisher: Thousand Oaks : Sage Publications, c2000Other title: Handbook of services marketing and management.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 HAN] (1).
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230.
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Organizational innovations / Peter Clark.
by Clark, Peter A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 2003Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.514 CLO] (1).
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231.
|
Product planning essentials / Kenneth B. Kahn.
by Kahn, Kenneth B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.575 KAH] (1).
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232.
|
International human resource management : an integrated approach / edited by Anne-Wil Harzing and Joris Van Ruysseveldt.
by Harzing, Anne-Wil | Ruysseveldt, J. van. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 1995Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 INT] (1).
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233.
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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
by Tellis, Gerard J, 1950-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 TEE] (1).
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234.
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The commercialization of American culture : new advertising, control, and democracy / by Matthew P. McAllister.
by McAllister, Matthew P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks : Sage Publications, c1996Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1042 MCA] (1).
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235.
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The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
by Grover, Rajiv, 1953- | Vriens, Marco. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks : Sage Publications, c2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 GRH] (1).
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236.
|
Public relations online : lasting concepts for changing media / Tom Kelleher.
by Kelleher, Tom (Tom A.). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : SAGE Publications, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.20 KEP] (1).
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237.
|
Customer-driven services management / S. Balachandran.
by Balachandran, S, 1932-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2004Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 BAC] (1).
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238.
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The (un)Common Sence of Advertising Getting the Basics Right / Sanjay Tiwari
by Tiwari, Sanjay. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Sage Publication ; c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.9 TIC] (1).
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239.
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Handbook of public relations / Robert L. Heath, editor ; Gabriel Vasquez, contributing editor.
by Heath, Robert L. (Robert Lawrence), 1941- | Vasquez, Gabriel (Gabriel M.). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c2001Other title: Public relations.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 HAN] (1).
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240.
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Foreign language education : issues and strategies / edited by Amado M. Padilla, Halford H. Fairchild, Concepción M. Valadez.
by Padilla, Amado M | Fairchild, Halford H | Valadez, Concepcion M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Newbury Park, Calif. : Sage Publications, c1990Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 372.6 FOR] (1).
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