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201.
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The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
by Grover, Rajiv, 1953- | Vriens, Marco. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks : Sage Publications, c2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 GRH] (1).
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202.
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Marketing : best practices / Michael R. Czinkota ... [et al.].
by Czinkota, Michael R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth ; Dryden, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 CZM] (1).
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203.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Publisher description | Table of contents only Availability: No items available
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204.
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Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.
by Churchill, Gilbert A | Iacobucci, Dawn. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Harcourt College Publishers, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHM] (2).
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205.
|
Contemporary marketing. Material type:  Continuing resource; Format:
print
Publisher: Hinsdale, Ill. : Dryden Press, 1974-Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 BOC] (1).
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206.
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Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
by Czinkota, Michael R | Ronkainen, Ilkka A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 CZG] (1).
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207.
|
Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].
by Boyd, Harper W. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 BOM] (1).
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208.
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Contemporary marketing. Material type: Continuing resource; Format:
print
Publisher: Hinsdale, Ill. : Dryden Press, 1974-Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 BOC] (1).
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209.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 ZES] (1).
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210.
|
Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.
by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Irwin, c1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 CAE] (1).
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211.
|
Business marketing.
by Bingham, Frank G | Gomes, Roger | Knowles, Patricia A. Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 BIM] (1).
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212.
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Marketing planning & strategy / Subhash C. Jain.
by Jain, Subhash C, 1942-. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College Pub., 2000Other title: Marketing planning and strategy.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 JAM] (1).
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213.
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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.
by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Chartered Institute of Marketing. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 WIS] (1).
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214.
|
Contemporary strategic marketing / Ross Brennan ... [et al.].
by Brennan, Ross, 1957- | Brennan, Ross, 1957-. Contemporary strategic marketing. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.32 BRC] (1).
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215.
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 PEM] (1).
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216.
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Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
by Wind, Yoram | Mahajan, Vijay | Gunther, Robert E, 1960-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002Other title: Strategies for reaching the new hybrid consumer.Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 WIC] (1).
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217.
|
Advertising communications & promotion management / John R. Rossiter, Larry Percy.
by Rossiter, John R | Percy, Larry. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Companies, c1997Other title: Advertising communications and promotion management.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ROA] (1).
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218.
|
Marketing / David Mercer.
by Mercer, David (David Steuart). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford, OX, UK ; Cambridge, Mass., USA : Blackwell, 1992Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 MEM] (1).
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219.
|
Global marketing management / [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.
by Quelch, John A | Bartlett, Christopher A, 1943-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Reading, Mass. : Addison-Wesley, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 QUG] (1).
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220.
|
eMarketing excellence : the heart of ebusness / PR Smith and Dave Chaffey.
by Smith, P. R. (Paul Russell), 1957- | Chaffey, Dave, 1963- | Chartered Institute of Marketing. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2002Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.321 SME] (1).
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