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21. Selling in a new market space : getting customers to buy your innovative and disruptive products / Brian G. Burns and Tom U. Snyder.

by Burns, Brian G | Snyder, Tom U.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.85 BUS] (1).