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21. Public relations : the complete guide / Joe Marconi.

by Marconi, Joe.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : [S.l.] : South-Western ; American Marketing Association, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 MAP] (1).

22. Fame & fortune : how successful companies build winning reputations / Charles J. Fombrun, Cees B.M. van Riel.

by Fombrun, Charles J | Riel, C. B. M. van.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Education, c2004Other title: Fame and fortune.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.15 FOF] (1).

23. Managing communications in a crisis / Peter Ruff and Khalid Aziz.

by Ruff, Peter | Aziz, Khalid.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Burlington, Vt. : Gower, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.48 RUM] (1).

24. The practice of public relations / Fraser P. Seitel.

by Seitel, Fraser P.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c1998Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 SEP] (1).

25. The practice of public relations / Fraser P. Seitel.

by Seitel, Fraser P.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c1998Availability: No items available

26. Public relations writing : the essentials of style and format / Thomas H. Bivins.

by Bivins, Thomas H. (Thomas Harvey), 1947- | Bivins, Thomas H. (Thomas Harvey), 1947-. Handbook for public relations writing.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC/Contemporary Pub. Group, c1999Online access: Publisher description | Table of contents only Availability: No items available

27. Public relations writing : the essentials of style and format / Thomas H. Bivins.

by Bivins, Thomas H. (Thomas Harvey), 1947- | Bivins, Thomas H. (Thomas Harvey), 1947-. Handbook for public relations writing.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC/Contemporary Pub. Group, c1999Online access: Publisher description | Table of contents only Availability: No items available

28. Public relations cases / Jerry A. Hendrix.

by Hendrix, Jerry A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont, CA : Wadsworth/Thomson Learning, c2001Availability: No items available

29. Public relations writing : form and style / Doug Newsom, Bob Carrell.

by Newsom, Doug | Carrell, Bob.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont, Calif. : Wadsworth, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 DUD] (1).

30. This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg.

by Newsom, Doug | Turk, Judy VanSlyke | Kruckeberg, Dean.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont, CA : Wadsworth, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 NER] (1).

31. Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom.

by Cutlip, Scott M | Center, Allen H | Broom, Glen M.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 CUT] (1).

32. The public relations handbook / Alison Theaker.

by Theaker, Alison.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2001Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.202 THP] (2).

33. The public relations handbook / Alison Theaker.

by Theaker, Alison.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2001Online access: Publisher description Availability: No items available

34. Successful public relations: the inside way to get successful media coverage/ Jim Dunn

by Dunn, Jim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Viva Books Private Limited ; c2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.207 DUS] (1).

35. Public relations writing : the essentials of style and format / Thomas H. Bivins.

by Bivins, Thomas H. (Thomas Harvey), 1947- | Bivins, Thomas H. (Thomas Harvey), 1947-. Handbook for public relations writing.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC/Contemporary Pub. Group, c1999Online access: Publisher description | Table of contents only Availability: No items available

36. Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea / Robert W. Bly.

by Bly, Robert W.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : H. Holt, 1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 BLY] (1).

37. A branded world : adventures in public relations and the creation of superbrands / Michael Levine.

by Levine, Michael, 1954-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : J. Wiley, c2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.209 LEB] (1).

38. Talespin : public relations disasters-inside stories & lessons learnt / Gerry McCusker.

by McCusker, Gerry, 1962-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page Ltd., 2005Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 MCT] (1).

39. Public relations writing : form and style / Doug Newsom, Bob Carrell.

by Newsom, Doug | Carrell, Bob.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont, Calif. : Wadsworth, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 NEP] (1).

40. Public relations online : lasting concepts for changing media / Tom Kelleher.

by Kelleher, Tom (Tom A.).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE Publications, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.20 KEP] (1).