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21.
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A dictionary of communication and media studies / James Watson, Anne Hill.
by Watson, James, 1936- | Hill, Anne, 1952-. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : New York, NY : Arnold ; Distributed exclusively in the USA by St. Martin's Press, 2006Online access: Publisher description Availability: No items available
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22.
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Modern media and social change/ A.K.Sopory
by Sopory,A.K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cyber tech publications, 2008Availability: Items available for loan: University of Sargodha-Central Library [Call number: 301 SOM] (2).
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23.
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Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek.
by Surmanek, Jim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2004Online access: Contributor biographical information | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 SUA] (1).
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24.
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Media, religion, and politics in Pakistan / Rai Shakil Akhtar.
by Akhtar, Shakil. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2000Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 MAK] (2).
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25.
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Successful public relations: the insider's way to get successful media coverage / Jim Dunn
by Dunn,Jim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Viva books , 2005Availability: No items available
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26.
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Media and mass communication: an introduction/ Shymali Bhattacharjee
by Bhattacharjee,Shymali. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Kanishka publishers, 2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 301.161/ BHM] (1).
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27.
|
The media student's book / Gill Branston and Roy Stafford.
by Branston, Gill | Stafford, Roy. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 BRM] (5).
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28.
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The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell.
by Jamieson, Kathleen Hall | Campbell, Karlyn Kohrs. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Wadsworth, 2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 JAI] (1).
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29.
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Management of electronic media / Alan B. Albarran.
by Albarran, Alan B. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Belmont, CA : Wadsworth ; Wadsworth/Thompson Learning, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230/ALM] (1).
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30.
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Media/impact : an introduction to mass media / Shirley Biagi.
by Biagi, Shirley. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Wadsworth Pub. Co., c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.232 MBI] (1).
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31.
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The language of magazines / Linda McLoughlin.
by McLoughlin, Linda, 1957-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2000Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23/01 MCL] (1).
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32.
|
Media now : communications media in the information age / Joseph Straubhaar, Robert LaRose.
by Straubhaar, Joseph D | LaRose, Robert. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; Belmont, CA : Wadsworth/Thomson Learning, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 384.0973 STM] (2).
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33.
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Studying the media : an introduction / Tim O'Sullivan, Brian Dutton, Philip Rayner.
by O'Sullivan, Tim, 1952- | Dutton, Brian, 1952- | Rayner, Philip, 1947-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : New York : Arnold ; Oxford University Press, 2003Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23/SUS] (1).
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34.
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Understanding mass communication / Melvin L. DeFleur, Everette E. Dennis.
by DeFleur, Melvin L. (Melvin Lawrence), 1923- | Dennis, Everette E. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Islamabad: National book foundation, Availability: No items available
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35.
|
Media Discourse: representation and interaction/ Mary Talbot.
by Talbot,Marry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Edinburg: Edinburg University press, 2007Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230/ TAM] (1).
|
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36.
|
Media Studies/ Staurt Price
by Price,Staurt. Edition: 2nd edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: England: Addison wisely longman, 1998Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230/ PRM] (1).
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37.
|
Understanding media semiotics / Marcel Danesi.
by Danesi, Marcel, 1946-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : New York : Arnold ; Oxford University Press, 2002Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.070 DAN] (1).
|
|
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38.
|
Media/impact : an introduction to mass media / Shirley Biagi.
by Biagi, Shirley. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Wadsworth Pub. Co., c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23/BIA] (1).
|
|
|
39.
|
Measuring media audiences / edited by Raymond Kent.
by Kent, Raymond A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1994Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 MEA] (1).
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|
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40.
|
Getting the message : news, truth and power / Glasgow University Media Group ; edited by John Eldridge.
by Glasgow University Media Group | Eldridge, J. E. T. (John Eric Thomas). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1993Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23/GET] (1).
|
