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21.
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The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell.
by Jamieson, Kathleen Hall | Campbell, Karlyn Kohrs. Edition: 5th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Wadsworth, 2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 JAI] (1).
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22.
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Management of electronic media / Alan B. Albarran.
by Albarran, Alan B. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Belmont, CA : Wadsworth ; Wadsworth/Thompson Learning, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230/ALM] (1).
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23.
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Media/impact : an introduction to mass media / Shirley Biagi.
by Biagi, Shirley. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Wadsworth Pub. Co., c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.232 MBI] (1).
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24.
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The language of magazines / Linda McLoughlin.
by McLoughlin, Linda, 1957-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2000Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23/01 MCL] (1).
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25.
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Media now : communications media in the information age / Joseph Straubhaar, Robert LaRose.
by Straubhaar, Joseph D | LaRose, Robert. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; Belmont, CA : Wadsworth/Thomson Learning, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 384.0973 STM] (2).
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26.
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Studying the media : an introduction / Tim O'Sullivan, Brian Dutton, Philip Rayner.
by O'Sullivan, Tim, 1952- | Dutton, Brian, 1952- | Rayner, Philip, 1947-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : New York : Arnold ; Oxford University Press, 2003Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23/SUS] (1).
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27.
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Understanding mass communication / Melvin L. DeFleur, Everette E. Dennis.
by DeFleur, Melvin L. (Melvin Lawrence), 1923- | Dennis, Everette E. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Islamabad: National book foundation, Availability: No items available
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28.
|
Understanding media semiotics / Marcel Danesi.
by Danesi, Marcel, 1946-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : New York : Arnold ; Oxford University Press, 2002Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.070 DAN] (1).
|
|
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29.
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Media/impact : an introduction to mass media / Shirley Biagi.
by Biagi, Shirley. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Wadsworth Pub. Co., c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23/BIA] (1).
|
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30.
|
Measuring media audiences / edited by Raymond Kent.
by Kent, Raymond A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1994Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 MEA] (1).
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31.
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Getting the message : news, truth and power / Glasgow University Media Group ; edited by John Eldridge.
by Glasgow University Media Group | Eldridge, J. E. T. (John Eric Thomas). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1993Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23/GET] (1).
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32.
|
Women and media in the Middle East : power through self-expression / edited by Naomi Sakr.
by Sakr, Naomi. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : I.B. Tauris, 2004Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230/WOM] (1).
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33.
|
International media research : a critical survey / edited by John Corner, Philip Schlesinger, and Roger Silverstone.
by Corner, John, 1943- | Schlesinger, Philip, 1948- | Silverstone, Roger. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1998Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 INT] (1).
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34.
|
A Handbook of qualitative methodologies for mass communication research / edited by Klaus Bruhn Jensen and Nicholas W. Jankowski.
by Jensen, Klaus Bruhn | Jankowski, Nick. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.070 QUA] (1).
|
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35.
|
Media now : communications media in the information age / Joseph Straubhaar, Robert LaRose.
by Straubhaar, Joseph D | LaRose, Robert. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; Belmont, CA : Wadsworth/Thomson Learning, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 384.0973 STM] (1).
|
|
|
36.
|
New media : an introduction / Terry Flew.
by Flew, Terry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: South Melbourne, Vic. : Oxford University Press, 2002Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 FLN] (1).
|
|
|
37.
|
Image and representation : key concepts in media studies / Nick Lacey.
by Lacey, Nick, 1961-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : St. Martin's Press, 1998Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 LAI] (1).
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38.
|
Documentary and the mass media / editor, John Corner.
by Corner, John, 1943-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Baltimore, Md., U.S.A. : E. Arnold, 1986Availability: Items available for loan: University of Sargodha-Central Library [Call number: 791.4/COD] (1).
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|
|
39.
|
AS media studies : the essential introduction / Philip Rayner, Peter Wall, and Stephen Kruger.
by Rayner, Philip, 1947- | Wall, Peter | Kruger, Stephen, 1951- | Rayner, Philip, 1947-. Media studies. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2004Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23/RAM] (1).
|
|
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40.
|
Research methods in mass communication / edited by Guido H. Stempel III & Bruce H. Westley.
by Stempel, Guido Hermann, 1928- | Westley, Bruce H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1981Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23/RES] (1).
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