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21.
|
Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.
by Churchill, Gilbert A | Iacobucci, Dawn. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Harcourt College Publishers, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHM] (2).
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22.
|
Marketing research / David A. Aaker, V. Kumar, George S. Day.
by Aaker, David A | Kumar, V, 1957- | Day, George S. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1995Availability: No items available
|
|
23.
|
International marketing research / C. Samuel Craig and Susan P. Douglas.
by Craig, C. Samuel | Douglas, Susan P. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester [England] ; New York, NY : Wiley, c2000Online access: Publisher description | Table of Contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 INC] (1).
|
|
24.
|
Marketing research / David A. Aaker, V. Kumar, George S. Day.
by Aaker, David A | Kumar, V, 1957- | Day, George S. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1995Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 AAM] (1).
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|
25.
|
Internet marketing intelligence : research tools, techniques, and resources / Edward Forrest.
by Forrest, Edward. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Online access: Contributor biographical information | Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.321 FOI] (1).
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|
26.
|
Basic marketing research / Gilbert A. Churchill, Jr.
by Churchill, Gilbert A. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 CHB] (1).
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|
27.
|
Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 HAM] (1).
|
|
28.
|
Exploring marketing research / William G. Zikmund.
by Zikmund, William G. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 ZIE] (4).
|
|
29.
|
Basic marketing research / Gilbert A. Churchill, Tom J. Brown.
by Churchill, Gilbert A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : South-Western, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 CHB] (1).
|
|
30.
|
Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.
by Churchill, Gilbert A | Iacobucci, Dawn. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Harcourt College Publishers, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.383 CHM] (1).
|
|
31.
|
Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall.
by Boyd, Harper W | Westfall, Ralph L [joint author.]. Edition: 3d ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill., R. D. Irwin, 1972Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 BOM] (1).
|
|
32.
|
Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 BUM] (6).
|
|
33.
|
Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BUM] (1).
|
|
34.
|
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 HAM] (1).
|
|
35.
|
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.383 HAM] (1).
|
|
36.
|
State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.
by Blankenship, Albert Breneman, 1914- | Breen, George Edward, 1911- | Dutka, Alan F. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c1998Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 BLS] (1).
|
|
37.
|
Pulse : the new science of harnessing Internet buzz to track threats and opportunities / Douglas W. Hubbard.
by Hubbard, Douglas W, 1962-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2011Online access: Publisher description | Table of contents only | Contributor biographical information Availability: No items available
|
|
38.
|
Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson, c2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 MAM] (2).
|
|
39.
|
Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter.
by Churchill, Gilbert A | Brown, Tom J. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; Mason, OH : South-Western/Cengage Learning, c2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHB] (1).
|
|
40.
|
Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD408] (1).
|