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21. Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.

by Churchill, Gilbert A | Iacobucci, Dawn.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Harcourt College Publishers, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHM] (2).

22. Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A | Kumar, V, 1957- | Day, George S.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c1995Availability: No items available

23. International marketing research / C. Samuel Craig and Susan P. Douglas.

by Craig, C. Samuel | Douglas, Susan P.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester [England] ; New York, NY : Wiley, c2000Online access: Publisher description | Table of Contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 INC] (1).

24. Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A | Kumar, V, 1957- | Day, George S.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c1995Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 AAM] (1).

25. Internet marketing intelligence : research tools, techniques, and resources / Edward Forrest.

by Forrest, Edward.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Online access: Contributor biographical information | Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.321 FOI] (1).

26. Basic marketing research / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 CHB] (1).

27. Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 HAM] (1).

28. Exploring marketing research / William G. Zikmund.

by Zikmund, William G.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 ZIE] (4).

29. Basic marketing research / Gilbert A. Churchill, Tom J. Brown.

by Churchill, Gilbert A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 CHB] (1).

30. Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.

by Churchill, Gilbert A | Iacobucci, Dawn.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Harcourt College Publishers, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.383 CHM] (1).

31. Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall.

by Boyd, Harper W | Westfall, Ralph L [joint author.].

Edition: 3d ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill., R. D. Irwin, 1972Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 BOM] (1).

32. Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 BUM] (6).

33. Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BUM] (1).

34. Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 HAM] (1).

35. Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.383 HAM] (1).

36. State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.

by Blankenship, Albert Breneman, 1914- | Breen, George Edward, 1911- | Dutka, Alan F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1998Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 BLS] (1).

37. Pulse : the new science of harnessing Internet buzz to track threats and opportunities / Douglas W. Hubbard.

by Hubbard, Douglas W, 1962-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2011Online access: Publisher description | Table of contents only | Contributor biographical information Availability: No items available

38. Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson, c2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 MAM] (2).

39. Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter.

by Churchill, Gilbert A | Brown, Tom J.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia ; Mason, OH : South-Western/Cengage Learning, c2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHB] (1).

40. Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD408] (1).