|
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21.
|
Global marketing management / [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.
by Quelch, John A | Bartlett, Christopher A, 1943-. Edition: 4th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Reading, Mass. : Addison-Wesley, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 QUG] (1).
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22.
|
Global marketing management / Warren J. Keegan.
by Keegan, Warren J | Green, Mark C. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 KAG] (1).
|
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23.
|
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Harcourt College Publishers, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 HUB] (2).
|
|
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24.
|
Global marketing management / Warren J. Keegan.
by Keegan, Warren J | Green, Mark C. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 KEG] (1).
|
|
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25.
|
Marketing management : text and cases / Robert J. Dolan.
by Dolan, Robert J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 DOM] (1).
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26.
|
Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.
by Schultz, Don E | Kitchen, Philip J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2001Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 SCC] (1).
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|
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27.
|
Marketing management / Michael R. Czinkota, Masaaki Kotabe.
by Czinkota, Michael R | Kotabe, Masaaki. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati : South-Western College Pub., c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 CZM] (1).
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28.
|
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.804 HUB] (1).
|
|
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29.
|
Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin.
by Kashani, Kamran | Turpin, Dominique. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke [England] : Macmillan Business, 1999Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KAM] (1).
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30.
|
Strategic marketing problems : cases and comments /
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010; New Delhi: Pearson, c2011Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 KES] (1).
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