|
|
21.
|
Marketing management / Philip Kotler, Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 15ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2016Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 KOM] (1). Checked out (1).
|
|
|
22.
|
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 KES] (1).
|
|
|
23.
|
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.
by Percy, Larry | Rossiter, John R | Elliott, Richard H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2001Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.4012 PES] (1).
|
|
|
24.
|
Great answers to tough marketing questions / P.R. Smith.
by Smith, P. R. (Paul Russell), 1957-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 SMG] (1).
|
|
|
25.
|
Marketing planning & strategy / Subhash C. Jain.
by Jain, Subhash C, 1942-. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College Pub., 2000Other title: Marketing planning and strategy.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 JAM] (1).
|
|
|
26.
|
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 LEA] (1).
|
|
|
27.
|
Marketing channels / Barry Berman.
by Berman, Barry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1996Online access: Publisher description | Table of Contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAB] (1).
|
|
|
28.
|
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAO] (1).
|
|
|
29.
|
The marketer's troubleshooter / Craig S. Rice.
by Rice, Craig S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Paramus, NJ : Prentice Hall, 2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAC] (1).
|
|
|
30.
|
When marketing becomes a minefield.
by Harvard Business School. Press. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Harvard Business School Press, c2004Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAW] (1).
|
|
|
31.
|
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].
by Walker, Orville C | Walker, Orville C. Marketing strategy. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 MAO] (1).
|
|
|
32.
|
Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : McGraw-Hill, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PAP] (1).
|
|
|
33.
|
Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 CRS] (1).
|
|
|
34.
|
Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : J. Wiley, c1998Online access: Table of Contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOG] (1).
|
|
|
35.
|
Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c2001Online access: Publisher description | Table of Contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOG] (1).
|
|
|
36.
|
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.
by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Chartered Institute of Marketing. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Boston : Viva Books , 1999Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 WIS] (2).
|
|
|
37.
|
Marketing planning guide / Robert E. Stevens, David L. Loudon, William E. Warren.
by Stevens, Robert E, 1942- | Loudon, David L | Warren, William E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Haworth Press, c1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8/02 STE] (1).
|
|
|
38.
|
Social responsibility in marketing : a proactive and profitable marketing management strategy / A. Coskun Samli.
by Samli, A. Coskun. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Westport, Conn. : Quorum Books, 1992Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8/02 SAM] (1).
|
|
|
39.
|
Marketing planning & strategy / Subhash C. Jain.
by Jain, Subhash C, 1942-. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College Pub., 2000Other title: Marketing planning and strategy.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8/02 JAM] (1).
|
|
|
40.
|
The one-day marketing plan : organizing and completing a plan that works / Roman G. Hiebing Jr. and Scott W. Cooper.
by Hiebing, Roman G | Cooper, Scott W. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2004Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8/02 JRO] (1).
|
