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21.
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Packaging strategy : winning the consumer / edited by Mona Doyle.
by Doyle, Mona. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Lancaster, Pa. : Technomic Pub. Co., c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 664.09 DOP] (1).
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22.
|
Consumer behavior / John C. Mowen, Michael Minor.
by Mowen, John C | Minor, Michael, 1950-. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice-Hall, c1998Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.36 MOC] (1).
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23.
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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.
by Sutherland, Max | Sylvester, Alice K. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: St. Leonards, NSW : Allen & Unwin, 2000Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 LAA] (1).
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24.
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Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.
by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, 1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 SHC] (1).
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25.
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Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown.
by Foxall, G. R | Goldsmith, Ronald Earl. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Boston : International Thomson Business Press, 1998Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.834 PSY] (1).
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26.
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Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw.
by Holtzclaw, Eric V, 1973-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey: Wiley, c2013Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8342 HOL] (1).
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27.
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Consumer behaviour: Leon G.Schiffman
by Schiffman,Leon G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, New York, Harper and Row, 1971Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8342 SCC] (1).
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28.
|
Data mining for dummies / by Meta S. Brown.
by Brown, Meta S [author.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, [2014]Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 006.312 BRD] (1).
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29.
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Economic psychology / edited by Rob Ranyard.
by Ranyard, Rob [editor.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: University of Sargodha-Central Library [Call number: 330.01/9 ECO] (1).
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