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Wazir Agha library

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21. Integrated advertising, promotion, and marketing communications /

by Clow, Kenneth E | Baack, Donald.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson, 2015Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 CLI] (1).

22. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).

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