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21.
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The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo.
by Cappo, Joe. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, Ill. : McGraw-Hill, 2003Online access: Contributor biographical information | Table of contents | Publisher description Availability: No items available
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22.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ADG] (1).
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23.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 BEA] (1).
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24.
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Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ARC] (1).
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25.
|
Copywriting for the electronic media : a practical guide / Milan D. Meeske.
by Meeske, Milan D. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Thomson/Wadsworth, [c2003]Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.14 MEC] (1).
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26.
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Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve.
by Halve, Anand Bhaskar, 1955-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 HAP] (1).
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27.
|
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.
by Schultz, Don E | Barnes, Beth E | Schultz, Don E. Strategic advertising campaigns. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c1999Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.84 SCS] (1).
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28.
|
Internet marketing : foundations and applications / Carolyn Siegel.
by Siegel, Carolyn F. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Houghton Mifflin, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 SII] (1).
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29.
|
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Prentice Hall, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 WEA] (1).
|
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30.
|
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1989Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 WEA] (1).
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31.
|
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 WEA] (3).
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32.
|
Advertising media planning / Jack Z. Sissors, Lincoln Bumba.
by Sissors, Jack Zanville, 1919- | Bumba, Lincoln. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.11 SIS] (1).
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|
33.
|
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
by Tellis, Gerard J, 1950-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 TEE] (1).
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34.
|
The commercialization of American culture : new advertising, control, and democracy / by Matthew P. McAllister.
by McAllister, Matthew P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks : Sage Publications, c1996Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1042 MCA] (1).
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|
35.
|
Advertising and new media / Christina Spurgeon.
by Spurgeon, Christina. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Routledge, 2007Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.134 SPA] (1).
|
|
|
36.
|
Advertising communications & promotion management / John R. Rossiter, Larry Percy.
by Rossiter, John R | Percy, Larry. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Companies, c1997Other title: Advertising communications and promotion management.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ROA] (1).
|
|
|
37.
|
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
by Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Other title: Introduction to marketing communications | Marketing communications.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 INJ] (1).
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|
|
38.
|
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
by Parente, Donald. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 PAA] (1).
|
|
|
39.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: No items available
|
|
|
40.
|
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
by Jewler, A. Jerome | Drewniany, Bonnie L. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Thomson/Wadsworth, c2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.132 JEC] (1).
|
