|
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21.
|
The dynamics of mass communication : media in the digital age / Joseph R. Dominick.
by Dominick, Joseph R. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, MA. : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.2 DOD] (1).
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22.
|
Theory and research in mass communication : contexts and consequences / David K. Perry.
by Perry, David K. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : Erlbaum, 2002Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230/PET] (1).
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23.
|
Interpersonal communication : everyday encounters / Julia T. Wood.
by Wood, Julia T. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Thomson/Wadsworth, c2004Availability: No items available
|
|
|
24.
|
Mediated politics : communication in the future of democracy / edited by W. Lance Bennett, Robert M. Entman.
by Bennett, W. Lance | Entman, Robert M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cambridge, UK ; New York : Cambridge University Press, 2001Online access: Sample text | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 320.014/MED] (1).
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25.
|
Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg.
by Trent, Judith S | Friedenberg, Robert V. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Praeger, 1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 324.7 TRE] (1).
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|
26.
|
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
by Wimmer, Roger D | Dominick, Joseph R. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Thomson/Wadsworth, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23/WIM] (3).
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|
|
27.
|
Media law / Ralph L. Holsinger, Jon Paul Dilts.
by Holsinger, Ralph L | Dilts, Jon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1987Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 343.73 HOM] (1).
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|
|
28.
|
Public relations cases / Jerry A. Hendrix.
by Hendrix, Jerry A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Wadsworth/Thomson Learning, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 HEP] (1).
|
|
|
29.
|
Qualitative communication research methods / Thomas R. Lindlof.
by Lindlof, Thomas R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c1995Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.2/072] (1).
|
|
|
30.
|
Handbook of usability testing : how to plan, design, and conduct effective tests / Jeffrey Rubin.
by Rubin, Jeffrey, 1949-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1994Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 656.83 RUH] (1).
|
|
|
31.
|
Interpersonal communication : everyday encounters / Julia T. Wood.
by Wood, Julia T. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Thomson/Wadsworth, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3145 WOI] (1).
|
|
|
32.
|
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (1).
|
|
|
33.
|
Public relations cases / Jerry A. Hendrix.
by Hendrix, Jerry A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Wadsworth/Thomson Learning, c2001Availability: No items available
|
|
|
34.
|
Public relations writing : form and style / Doug Newsom, Bob Carrell.
by Newsom, Doug | Carrell, Bob. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, Calif. : Wadsworth, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 DUD] (1).
|
|
|
35.
|
Public relations writing : form and style / Doug Newsom, Bob Carrell.
by Newsom, Doug | Carrell, Bob. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, Calif. : Wadsworth, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 NEP] (1).
|
|
|
36.
|
Selling free enterprise : the business assault on labor and liberalism, 1945-60 / Elizabeth A. Fones-Wolf.
by Fones-Wolf, Elizabeth A, 1954-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Urbana : University of Illinois Press, c1994Availability: Items available for loan: University of Sargodha-Central Library [Call number: 330.122 FON] (1).
|
|
|
37.
|
Television and political advertising / edited by Frank Biocca (Center for Research in Journalism and Mass Communication, University of North Carolina at Chapel Hill).
by Biocca, Frank | University of North Carolina at Chapel Hill. Center for Research in Journalism and Mass Communication. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1991Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 TEL] (1).
|
|
|
38.
|
Getting the whole story : reporting and writing the news / Cheryl Gibbs, Tom Warhover.
by Gibbs, Cheryl | Warhover, Tom. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Guilford Press, c2002Online access: Table of contents | Sample text Availability: Items available for loan: University of Sargodha-Central Library [Call number: 070.43 GIG] (1).
|
|
|
39.
|
Enacting the presidency : political argument, presidential debates, and presidential character / Edward A. Hinck.
by Hinck, Edward A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Westport, Conn. : Praeger, 1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 324.973 HIN] (1).
|
|
|
40.
|
Modern media writing / Rick Wilber, Randy Miller.
by Wilber, Rick, 1948- | Miller, Randy. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Thomson/Wadsworth, c2003Online access: Publisher description | Table of contents only Availability: No items available
|
