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Services marketing: integrating customer focus across the frim Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

by Zeithaml, Valarie A., Mary Jo Bitner, Dawayne D. Gremler.

Edition: 7th ed. Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: McGraw - Hill, 2018Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 ZES] (1).

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