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161.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 9th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 APJ] (1).
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162.
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 BUI] (1).
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163.
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Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2007Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 B EM] (1).
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164.
|
International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Irwin McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 CAI] (1).
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165.
|
Marketing : best practices / Michael R. Czinkota ... [et al.].
by Czinkota, Michael R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth ; Dryden, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 CZM] (1).
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166.
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Contemporary cases in consumer behavior / Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk.
by Blackwell, Roger D | Blackwell, Kristina S | Talarzyk, W. Wayne. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press ; Harcourt Brace College Publishers, c1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8342 BLC] (1).
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167.
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Internet marketing : foundations and applications / Carolyn Siegel.
by Siegel, Carolyn F. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Houghton Mifflin, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 SII] (1).
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168.
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Business marketing : a global perspective / H. Michael Hayes, Per V. Jenster, Nils-Erik Aaby.
by Hayes, H. Michael | Jenster, Per V | Aaby, Nils-Erik. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 BUH] (1).
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169.
|
Modeling the supply chain / Jeremy F. Shapiro.
by Shapiro, Jeremy F, 1939-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Pacific Grove, CA : Brooks/Cole-Thomson Learning, 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.7 SHM] (1).
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170.
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Marketing [by] Myron S. Heidingsfield [and] Albert B. Blankenship.
by Heidingsfield, Myron S. (Myron Samuel), 1914-1969 | Blankenship, Albert Breneman, 1914-. Edition: 1st ed., rev.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, Barnes & Noble [c1959]Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 HEM] (1).
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171.
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Marketing planning & strategy / Subhash C. Jain.
by Jain, Subhash C, 1942-. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College Pub., 2000Other title: Marketing planning and strategy.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 JAM] (1).
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172.
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International strategic marketing : a European perspective / Marilyn A. Stone and J.B. McCall.
by Stone, Marilyn A | McCall, J. B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2004Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.4012 STI] (1).
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173.
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The managers guide to distribution channels / Linda Gorchels, Edward J. Marien, Chuck West.
by Gorchels, Linda | West, Chuck | Marien, Edward J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, : McGraw-Hill, c2004Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.87 GOM] (1).
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174.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: No items available
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175.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 ZES] (1).
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176.
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Marketing management / Peter R. Dickson.
by Dickson, Peter R. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 DIM] (1).
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177.
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Marketing management / Peter R. Dickson.
by Dickson, Peter R. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 DIM] (1).
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178.
|
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 PEM] (1).
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179.
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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
by Guiltinan, Joseph P | Paul, Gordon W | Madden, Thomas J. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Companies, c1997Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 GUM] (1).
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180.
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 LAM] (1).
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