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141.
|
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 2nd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2004Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 CHS] (1).
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142.
|
Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan, 1956-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 SMM] (1).
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143.
|
Mastering negotiations: key skills in ensuring profitable and successful negotiations/ Eric Evans
by Evans, Eric. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Dehli: Viva Books Private Limited; c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.405 EVM] (1).
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144.
|
International trade and investment: an asia-pacific perspective/ John Gionea
by Gionea, John. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: McGraw-Hill; c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.848 GII] (1).
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145.
|
Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].
by Walker, Orville C. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2005Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 MUM] (1).
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146.
|
Fundamentals of marketing / William J. Stanton, Charles Futrell.
by Stanton, William J | Futrell, Charles. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1987Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 STA] (1).
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147.
|
Professional services : text and cases / Thomas DeLong, Ashish Nanda.
by DeLong, Thomas | Nanda, Ashish. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 DEP] (1).
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148.
|
Successful large account management / Robert B. Miller and Stephen E. Heiman with Tad Tuleja.
by Miller, Robert B. (Robert Bruce), 1931- | Heiman, Stephen E | Tuleja, Tad, 1944-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : H. Holt, c1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 MIS] (1).
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149.
|
Key account management : tools and techniques for achieving profitable key supplier status / Peter Cheverton.
by Cheverton, Peter. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2004Online access: Table of contents | Contributor biographical information | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 657.58 CHK] (1).
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150.
|
Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors.
by Swartz, Teresa A | Iacobucci, Dawn. Material type: Book; Format:
print
Publisher: Thousand Oaks : Sage Publications, c2000Other title: Handbook of services marketing and management.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 HAN] (1).
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151.
|
International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Irwin McGraw-Hill, c2002Availability: No items available
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152.
|
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].
by Walker, Orville C | Walker, Orville C. Marketing strategy. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: No items available
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153.
|
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].
by Walker, Orville C | Walker, Orville C. Marketing strategy. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 COG] (1).
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154.
|
Marketing management : text and cases / Robert J. Dolan.
by Dolan, Robert J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 DOM] (1).
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155.
|
International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2007Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 CAI] (1).
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156.
|
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 BUF] (2).
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157.
|
Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 ESW] (1).
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158.
|
Marketing management / Peter R. Dickson.
by Dickson, Peter R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 DIM] (1).
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159.
|
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 DWB] (1).
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160.
|
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 DWB] (1).
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