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121.
|
Global Capital markets and banking/ Ingo Walter & Roy C. Smith
by Walter, Ingo. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: McGraw-Hill Book Company; c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.152 WAG] (1).
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122.
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International marketing : a global perspective / Lee D. Dahringer, Hans Mühlbacher.
by Dahringer, Lee | Mühlbacher, Hans, 1949-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Reading, Mass. : Addison-Wesley, c1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MUI] (1).
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123.
|
E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.
by Strauss, Judy | Ansary, Adel I | Frost, Raymond, 1960-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 STE] (1).
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124.
|
The handbookof international market research techniques / edited by Robin J Birn.
by Birn, Robin | Market Research Society. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page in association with MRS, 2003Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 BIB] (1).
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125.
|
International marketing research / C. Samuel Craig and Susan P. Douglas.
by Craig, C. Samuel | Douglas, Susan P. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester [England] ; New York, NY : Wiley, c2000Online access: Publisher description | Table of Contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.848 INC] (1).
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126.
|
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].
by Walker, Orville C | Walker, Orville C. Marketing strategy. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 WAM] (1).
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127.
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Exploring marketing research / William G. Zikmund.
by Zikmund, William G. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 ZIE] (2).
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128.
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Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 HAM] (1).
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129.
|
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.]
by Mohammed, Rafi. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin MarketspaceU, c2004Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 MOI] (1).
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130.
|
International marketing / Philip R. Cateora.
by Cateora, Philip R. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, IL : Irwin, c1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.848 CAT] (1).
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131.
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 HAM] (1).
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132.
|
The customer loyalty solution: what works and what doesn't in customer loyalty programs / by Arthur Middleton Hughes.
by Hughes, Arthur Middleton. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, [2003]Online access: Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 CUA] (1).
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133.
|
Marketing research for managers / Sunny Crouch, Matthew Housden.
by Crouch, Sunny | Housden, Matthew. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; Boston, MA : Butterworth-Heinemann, 2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CRM] (1).
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134.
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Edition: 2nd ed., International ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 HAM] (1).
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135.
|
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Edition: 2nd ed., International ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 MAJ] (1).
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136.
|
Fundamentals of marketing research / Scott M. Smith, Gerald S. Albaum.
by Smith, Scott M | Albaum, Gerald S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage, c2005Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 SMF] (1).
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137.
|
Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar.
by Panwar, J. S, 1948-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.834 PAC] (1).
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138.
|
Marketing channels : a management view / Bert Rosenbloom.
by Rosenbloom, Bert. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 ROM] (2).
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139.
|
Marketing management : text and cases / Robert J. Dolan.
by Dolan, Robert J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.800 DOM] (1).
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140.
|
International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 CAI] (1).
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