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121.
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Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin.
by Kashani, Kamran | Turpin, Dominique. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke [England] : Macmillan Business, 1999Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KAM] (1).
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122.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 14th [ed.]Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOM] (1).
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123.
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International marketing in the network economy : a knowledge-based approach / Florian Kohlbacher ; foreword by Ikujiro Nonaka and afterword by Charles M. Savage.
by Kohlbacher, Florian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Hampshire ; New York : Palgrave Macmillan, 2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 KOI] (1).
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124.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 14th [ed.]Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOM] (1).
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125.
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Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad.
by Rafinejad, Dariush, 1943-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Ft. Lauderdale, FL : J. Ross Pub., c2006Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.503 RAI] (1).
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126.
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Marketing management / Philip Kotler.
by Kotler, Philip. Edition: Millennium ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOM] (1).
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127.
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Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.].
by Mital, Anil. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008; Haryana: Reed Elsevier India, 2009Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.575 MIP] (1).
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128.
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Marketing management / Philip Kotler, Kevin Lane Keller
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2012; Dehli: Pearson, c2013Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOM] (1).
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129.
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Strategic marketing problems : cases and comments /
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010; New Delhi: Pearson, c2011Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 KES] (1).
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130.
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The product manager's desk reference /
by Haines, Steven. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2009Online access: Contributor biographical information | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.404 HAP] (1).
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131.
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Trust and new technologies : marketing and management on the Internet and mobile media / edited by Teemu Kautonen, Heikki Karjaluoto.
by Kautonen, Teemu | Karjaluoto, Heikki. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cheltenham, Glos, UK ; Northampton, MA : Edward Elgar, c2008Online access: Table of contents only Availability: No items available
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