|
|
1061.
|
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Harcourt College Publishers, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 HUB] (2).
|
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1062.
|
Introduction to information systems : an internetworked enterprise perspective / James A. O'Brien.
by O'Brien, James A, 1936-. Edition: 2nd alternate ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1998Availability: No items available
|
|
|
1063.
|
Global marketing management / Warren J. Keegan.
by Keegan, Warren J | Green, Mark C. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 KEG] (1).
|
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1064.
|
Strategic management : competitiveness and globalization / Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson.
by Hitt, Michael A | Ireland, R. Duane | Hoskisson, Robert E. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College Pub., c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.401 HIS] (1).
|
|
|
1065.
|
Value based management : the corporate response to the shareholder revolution / John D. Martin, J. William Petty.
by Martin, John D, 1945- | Petty, J. William, 1942-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Harvard Business School Press, c2000Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 MAV] (1).
|
|
|
1066.
|
Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Wiley, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 KOG] (1).
|
|
|
1067.
|
Marketing management : text and cases / Robert J. Dolan.
by Dolan, Robert J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 DOM] (1).
|
|
|
1068.
|
Consumer behaviour / William L. Wilkie
by Wilkie, William L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : John Wiley & Sons , c1986Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.302 WIC] (1).
|
|
|
1069.
|
Advertising management/ C. L. Tyagi & Arun Kumar
by Tyagi, C. L | Kumar, Arun. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Atlantic Pub. ; c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 TYA] (1).
|
|
|
1070.
|
Successful public relations: the inside way to get successful media coverage/ Jim Dunn
by Dunn, Jim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Viva Books Private Limited ; c2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.207 DUS] (1).
|
|
|
1071.
|
Sales force management / Gilbert A. Churchill ... [et al.].
by Churchill, Gilbert A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.368 CHS] (1).
|
|
|
1072.
|
The naked market : marketing methods for the 80s / Robert Heller.
by Heller, Robert, 1932-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Sidgwick & Jackson, 1984Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 HEN] (1).
|
|
|
1073.
|
Managing DIversity/ Roger Carwright
by Cartwright, Roger. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: UK : Capstone Publishing ; c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 CAM] (1).
|
|
|
1074.
|
Marketing management / Philip Kotler.
by Kotler, Philip. Edition: Millennium ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: No items available
|
|
|
1075.
|
Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters.
by Hisrich, Robert D | Peters, Michael P. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Toronto : New York : Macmillan ; Collier Macmmillan Canada ; Maxwell Macmillan International Pub. Group, c1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.33 HIM] (1).
|
|
|
1076.
|
Retailing management / Michael Levy, Barton A. Weitz.
by Levy, Michael, 1950- | Weitz, Barton A. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 LER] (1).
|
|
|
1077.
|
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.32 WAM] (1).
|
|
|
1078.
|
Branding : A practical guide to planning your strategy / Geoffrey Randall
by Randall, Geoffrey. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Kogan Page India Prevate Limited ; c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.382 RAB] (1).
|
|
|
1079.
|
Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.
by Schultz, Don E | Kitchen, Philip J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2001Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 SCC] (1).
|
|
|
1080.
|
Sales management : shaping future sales leaders / John F. Tanner, Jr., Earl D. Honeycutt, Jr., Robert C. Erffmeyer.
by Tanner, John F | Honeycutt, Earl D | Erffmeyer, Robert. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 EAS] (1).
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