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101.
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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
by Etzel, Michael J | Walker, Bruce J | Stanton, William J | Stanton, William J. Fundamentals of marketing. Edition: 11th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 ETM] (1).
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102.
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Marketing planning & strategy / Subhash C. Jain.
by Jain, Subhash C, 1942-. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College Pub., 2000Other title: Marketing planning and strategy.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8/02 JAM] (1).
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103.
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The one-day marketing plan : organizing and completing a plan that works / Roman G. Hiebing Jr. and Scott W. Cooper.
by Hiebing, Roman G | Cooper, Scott W. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2004Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8/02 JRO] (1).
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104.
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Marketing : best practices / K. Douglas Hoffman ... [et al.].
by Hoffman, K. Douglas. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAK] (1).
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105.
|
TechTV's starting an online business / Frank Fiore.
by Fiore, Frank, 1946-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Indianapolis, IN : Que Publishing, c2001Other title: Starting an online business.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 FLT] (1).
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106.
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Services marketing / Christopher H. Lovelock.
by Lovelock, Christopher H. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 LOS] (1).
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107.
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The managers guide to distribution channels / Linda Gorchels, Edward J. Marien, Chuck West.
by Gorchels, Linda | West, Chuck | Marien, Edward J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, : McGraw-Hill, c2004Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.87 GOM] (1).
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108.
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Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan.
by Wisner, Joel D | Leong, G. Keong | Tan, Keah-Choon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, OH : South-Western, c2005Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8702 WIP] (1).
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109.
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Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.
by Kotler, Philip | Trias de Bes, Fernando, 1967-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Wiley, 2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOL] (1).
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110.
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Marketing / Courtland L. Bovée, John V. Thill.
by Bovée, Courtland L | Thill, John V. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1992Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAC] (1).
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111.
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 LAM] (3).
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112.
|
Handbook of strategic marketing communications / Paul Smith, Chris Berry And Alen Pulford
by Smith, Paul | Berry, Chris | Pulford, Alan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Crest Publishing , c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 SMS] (1).
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113.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ADG] (1).
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114.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 BEA] (1).
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115.
|
Basic marketing research / Gilbert A. Churchill, Jr.
by Churchill, Gilbert A. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHB] (1).
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116.
|
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 PEM] (1).
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117.
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Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 PEB] (1).
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118.
|
E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.
by Strauss, Judy | Ansary, Adel I | Frost, Raymond, 1960-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.872 STE] (1).
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119.
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First-time investor : the complete guide to buying,owning and selling shares / Debbie Harrison
by Harrison, Debbie. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: pearson education ; 2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.15224 HAF] (1).
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120.
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Marketing logistics : supply-chain approch / Satish K.Kapoor
by Kapoor, Satish K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson education ; 2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5 RAM] (1).
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