Wazir Agha Library, UOS

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101.
Advertising media planning / Jack Z. Sissors, Lincoln Bumba.

by Sissors, Jack Zanville, 1919- | Bumba, Lincoln.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.11 SIS] (1).

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102.
The commercialization of American culture : new advertising, control, and democracy / by Matthew P. McAllister.

by McAllister, Matthew P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks : Sage Publications, c1996Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1042 MCA] (1).

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103.
Advertising and new media / Christina Spurgeon.

by Spurgeon, Christina.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2007Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.134 SPA] (1).

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104.
International advertising : communicating across cultures / Barbara Mueller.

by Mueller, Barbara, 1958-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont : Wadsworth Pub. Co., c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 INB] (1).

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105.
Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan.

by Mooij, Marieke K. de, 1943- | Keegan, Warren J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall, 1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 MOO] (1).

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106.
Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea / Robert W. Bly.

by Bly, Robert W.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : H. Holt, 1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 BLY] (1).

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107.
The next hurrah : the communications revolution in American politics / Richard Armstrong.

by Armstrong, Richard, 1952-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Beech Tree Books, c1988Availability: Items available for loan: University of Sargodha-Central Library [Call number: 324.7 ARM] (1).

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108.
Enclclopadeia of Electronic Media / Nayyar Shamsi

by Shamsi, Nayyar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : ANmol Publications PVT. Ltd ; c2006Availability: Items available for reference: University of Sargodha-Central Library [Call number: 030.7 SHE] (1).

109.
A colour atlas of microbiology / R. J. Olds.

by Olds, R. J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Wolfe Medical Books, 1975Availability: Items available for loan: University of Sargodha-Central Library [Call number: 576.0222 OLC] (1).

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110.
No cover image available
Encyclopedia of Electronic Media / Shamsi, Nayyar

by Nayyar Shamsi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Anmol Publication ; c2006Availability: Items available for reference: University of Sargodha-Central Library [Call number: 030.7 SHE] (1).

111.
A dictionary of communication and media studies / James Watson and Anne Hill.

by Watson, James, 1936- | Hill, Anne, 1952-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : New York, NY : E. Arnold ; Distributed by Routledge, Chapman, and Hall, 1993Availability: Items available for reference: University of Sargodha-Central Library [Call number: 302.03 WAD] (1).

112.
Writing for the mass media / James Glen Stovall.

by Stovall, James Glen.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson/Allyn & Bacon, c2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 808.066 STW] (1).

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113.
Digital media law / Ashley Packard.

by Packard, Ashley.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 343.73099 GUB] (2).

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114.
Managing media work / Mark Deuze editor.

by Deuze, Mark.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE, c2011Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230 DEM] (1).

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115.
Research methods for media and cultural studies / Krishna

by Menon, Krishna.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Manglam Publications ; 2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 MER] (1).

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116.
Print media and photojournalism / Monita Singh

by Singh, Monita.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Centrum Press ; 2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 070.49 SIP] (1).

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117.
No cover image available
Mass communication and it digital transformation / R. C. Ramanujam

by Ramanujam, R. C [Dr].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : APH Publishing Corporation ; 2009Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 RAM] (1).

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118.
British cultural studies : an introduction / Graeme Turner.

by Turner, Graeme.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 306.409 TUB] (1).

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119.
Handbook of microbiological media / by Ronald M. Atlas.

by Atlas, Ronald M, 1946-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boca Raton, Fla. : CRC Press, c2004. Other title: Microbiological media.Online access: Publisher description | Book review (E-STREAMS) Availability: Items available for loan: University of Sargodha-Central Library [Call number: 579.028 ATH] (1).

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120.
No cover image available
Media education /

by Padala, Shanmukha Rao | Suryanarayana, N.V.S | Himabindu, Goteti.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : A P H Publishing Co. ; 2011Availability: Items available for loan: University of Sargodha-Central Library [Call number: 371.3350944 PAM] (1).

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