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101.
|
Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
by Smith, P. R | Taylor, Jonathan. Edition: 2nd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.36 SMM] (1).
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102.
|
The customer service workbook / Neville Lake & Kristin Hickey.
by Lake, Neville | Hickey, Kristin | Institute of Directors. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2002Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.812 LAC] (1).
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103.
|
Reward management : a handbook of remuneration strategy and practice / Michael Armstrong & Helen Murlis.
by Armstrong, Michael, 1928- | Murlis, Helen. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 ARR] (1).
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104.
|
Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig.
by Haig, Matt. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, Va. : Kogan Page, c2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.827 HAB] (1).
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105.
|
Runing a public relation department/ Mike Beard
by Beard, Mike. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Kogan Page Limited ; c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 BER] (1).
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106.
|
Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 HAM] (1).
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107.
|
How to write sales letters that sell : learn the secrets of successful direct mail / Drayton Bird.
by Bird, Drayton. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2002Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 BIH] (1).
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108.
|
Branding : A practical guide to planning your strategy / Geoffrey Randall
by Randall, Geoffrey. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Kogan Page India Prevate Limited ; c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.382 RAB] (1).
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109.
|
Talespin : public relations disasters-inside stories & lessons learnt / Gerry McCusker.
by McCusker, Gerry, 1962-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page Ltd., 2005Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 MCT] (1).
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110.
|
E-PR : the essential guide to public relations on the Internet / Matt Haig.
by Haig, Matt. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Dover, NH. : Kogan Page, 2000Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.202 HAE] (1).
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111.
|
Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.
by Mikunda, Christian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, c2004Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 MIB] (1).
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112.
|
Globak Brand Strategy : Unlock Brand Potential Across countries Cultures & Markets / Sicco Van Gelder
by Geledr, Sicco Van | . Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London & Sterlingm,VA : Kogan Page ; c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.382 GEG] (1).
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113.
|
Bost yours Intellgence : Tested Techniques for Improving Your IQ & EQ / Harry Alder
by Alder, Harry. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Kogan Page ; c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 ALB] (1).
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114.
|
Boost your Intelligence / Harry Allder
by Alder, Harry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Kogan Page ; 2000Availability: No items available
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115.
|
Hand book of how to organize effective conferences and meetings / David Seekings.
by Seekings, David. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 060.020 SEH] (1).
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116.
|
Make Every Minute Count / Marion E. Haynes
by Haynes, Marion E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Vinod Vasishtha for Kogan page ; c2000Availability: No items available
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117.
|
Make Every Minute Count / Marion E. Haynes
by Haynes, Marion E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Vinod Vasishtha for Kogan page ; c2000Availability: No items available
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118.
|
A handbook of educational technology / Fred Percival & Henry Ellington.
by Percival, Fred | Ellington, Henry. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : New York : Kogan Page ; Nichols Pub., 1988Availability: Items available for loan: University of Sargodha-Central Library [Call number: 820.17 ELH] (1).
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119.
|
Effective writing skills for public relations / John Foster.
by Foster, John, 1926-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page Limited, 2005Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 808.066 FOE] (1).
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120.
|
Public relations in practice / edited by Anne Gregory.
by Gregory, Anne, 1953-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 PUB] (1).
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