Wazir Agha Library, UOS

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2401.
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.

by Weitz, Barton A | Castleberry, Stephen Bryon | Tanner, John F.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 WES] (1).

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2402.
IMC : using advertising and promotion to build brands / Tom Duncan.

by Duncan, Tom (Thomas R.).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.827 DUI] (1).

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2403.
Human relations in organizations : applications and skill building / Robert N. Lussier.

by Lussier, Robert N.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 LUH] (1).

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2404.
Project management : strategic design and implementation / David I. Cleland, Lewis R. Ireland.

by Cleland, David I | Ireland, Lewis R, 1937-.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2002Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.202 CLP] (1).

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2405.
Human relations in organizations : applications and skill building / Robert N. Lussier.

by Lussier, Robert N.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: No items available

2406.
Business and society : corporate strategy, public policy, ethics / James E. Post, Anne T. Lawrence, James Weber.

by Post, James E | Lawrence, Anne T | Weber, James, S.J.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.408 POB] (1).

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2407.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 DWB] (1).

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2408.
Marketing / Eric N. Berkowitz ... [et al.].

by Berkowitz, Eric N.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 BEM] (2).

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2409.
Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

by Boyd, Harper W.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 BOM] (1).

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2410.
Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2001Other title: Marketing, principles and perspectives.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.31 BEM] (1).

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2411.
Organizational behavior and management / John M. Ivancevich, Michael T. Matteson.

by Ivancevich, John M | Matteson, Michael T.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.86 IVO] (1).

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2412.
Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.827 ADT] (1).

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2413.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 JRE] (1).

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2414.
Retail marketing / Peter J. McGoldrick.

by McGoldrick, Peter J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, c1990Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 MCR] (1).

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2415.
Strategic marketing / David W. Cravens.

by Cravens, David W.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.32 CRS] (1).

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2416.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 JOG] (1).

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2417.
Managerial accounting / Ray H. Garrison, Eric W. Noreen.

by Garrison, Ray H | Noreen, Eric W.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: No items available

2418.
Martin Pring on market momentum / Martin J. Pring.

by Pring, Martin J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1993Other title: Market momentum.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 PRM] (1).

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2419.
Fundamentals of selling : customers for life through service / Charles M. Futrell.

by Futrell, Charles.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.81 FUF] (2).

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2420.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Publisher description | Table of contents only Availability: No items available