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1.
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Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek.
by Surmanek, Jim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2004Online access: Contributor biographical information | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 SUA] (1).
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2.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (1).
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3.
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Advertising media planning / Jack Z. Sissors, Lincoln Bumba.
by Sissors, Jack Zanville, 1919- | Bumba, Lincoln. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.11 SIS] (1).
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4.
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International advertising : communicating across cultures / Barbara Mueller.
by Mueller, Barbara, 1958-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont : Wadsworth Pub. Co., c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 INB] (1).
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5.
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Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan.
by Mooij, Marieke K. de, 1943- | Keegan, Warren J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Prentice Hall, 1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 MOO] (1).
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6.
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Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea / Robert W. Bly.
by Bly, Robert W. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : H. Holt, 1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 BLY] (1).
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7.
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Advertising media planning / Jack Z. Sissors and Roger B. Baron.
by Sissors, Jack Zanville, 1919- | Baron, Roger B. Edition: 7th ed. Indian ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : New York : McGraw-Hill Education (India), c2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.111 SIA] (1).
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8.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying /
by Katz, Helen E [author.]. Edition: 6th edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York; London: Routledge, c2017Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (3).
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9.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E [author.]. Edition: Seventh edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (1).
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