Wazir Agha Library, UOS

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61.
Basic marketing research / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHB] (1).

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62.
Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman.

by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.321 REE] (1).

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63.
No cover image available
Contemporary marketing.

Material type: serial Continuing resource; Format: print Publisher: Hinsdale, Ill. : Dryden Press, 1974-Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 BOC] (1).

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64.
Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

by Czinkota, Michael R | Ronkainen, Ilkka A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth, TX : Dryden Press, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 CZG] (1).

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65.
No cover image available
Contemporary marketing.

Material type: serial Continuing resource; Format: print Publisher: Hinsdale, Ill. : Dryden Press, 1974-Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 BOC] (1).

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66.
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.

by Parente, Donald.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 PAA] (1).

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67.
Basic marketing research / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 CHB] (1).

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68.
Exploring marketing research / William G. Zikmund.

by Zikmund, William G.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 ZIE] (4).

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69.
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.

by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth, TX : Dryden Press, 1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 SHC] (1).

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70.
Financial Services Marketing A Reader Arthur Meiden and et. all.

by Meiden, Arthur.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : The Dryden Press ; c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.34 MEF] (1).

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71.
Marketing channels : a management view / Bert Rosenbloom.

by Rosenbloom, Bert.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.366 ROM] (1).

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72.
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.

by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth, TX : Dryden Press, 1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 SHC] (1).

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73.
Essentials of managerial finance / Scott Besley, Eugene F. Brigham.

by Besley, Scott | Brigham, Eugene F, 1930-.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.15 BEE] (1).

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74.
No cover image available
Financial Services Marketing: A reader / edited by Arthur Meidan & et. al.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : The Dryden Press ; c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.34 MEF] (1).

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75.
Essentials of managerial finance / Scott Besley, Eugene F. Brigham.

by Besley, Scott | Brigham, Eugene F, 1930-.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000Availability: No items available

76.
Fundamentals of financial management / Eugene F. Brigham.

by Brigham, Eugene F, 1930-.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, c1989Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.15 BRF] (1).

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77.
Understanding management / Richard L. Daft, Dorothy Marcic.

by Daft, Richard L.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2001Other title: Management..Availability: Items available for reference: University of Sargodha-Central Library [Call number: 658 DAU] (1).

78.
No cover image available
Of time and truth; ideas and values for college students, edited by Fred W. Lorch, W. Paul Jones (and) Keith Huntress

by Lorch, Frederick William, 1893- | Jones, W. Paul (Walter Paul), 1891- [joint ed.] | Huntress, Keith Gibson, 1913- [joint ed.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: [New York] The Dryden press [c1946]Availability: Items available for loan: University of Sargodha-Central Library [Call number: 808.8 TIM] (1).

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79.
Organizational behavior / Robert P. Vecchio.

by Vecchio, Robert P.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, c1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 VEO] (2).

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80.
The price system and resource allocation.

by Eckert, Ross D | Leftwich, Richard H.

Edition: 10th ed. / Ross D. Eckert, Richard H. Leftwich.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, c1988Availability: Items available for loan: University of Sargodha-Central Library [Call number: 338.52 ECP] (14).

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