|
|
2461.
|
Retailing management / Michael Levy, Barton A. Weitz.
by Levy, Michael, 1950- | Weitz, Barton A. Edition: 4th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 LER] (1).
|
|
|
2462.
|
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.32 WAM] (1).
|
|
|
2463.
|
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 PEB] (1).
|
|
|
2464.
|
Stocks for the long run : the definitive guide to financial market returns and long-term investment strategies / Jeremy J. Siegel.
by Siegel, Jeremy J. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1998Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.344 SIS] (1).
|
|
|
2465.
|
Financial Institutions,Instruments And Markets/ Christopher Viney
by Viney, Christopher. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill ; c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 VIF] (1).
|
|
|
2466.
|
New products management / C. Merle Crawford, C. Anthony Di Benedetto.
by Crawford, C. Merle (Charles Merle), 1924- | Di Benedetto, C. Anthony. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 CRN] (1).
|
|
|
2467.
|
Machine Learning / Tom M. Mitchell.
by Mitchell, Tom M. (Tom Michael), 1951-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1997Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 006.31 MIM] (2).
|
|
|
2468.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEL l] (3).
|
|
|
2469.
|
Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin /McGraw-Hill, c1999Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ARA] (1).
|
|
|
2470.
|
Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ARC] (2).
|
|
|
2471.
|
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: No items available
|
|
|
2472.
|
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 HAM] (1).
|
|
|
2473.
|
Seven indicators that move markets / Paul Kasriel, Keith Schap.
by Kasriel, Paul L | Schap, Keith. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2003Online access: Contributor biographical information | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 KAS] (1).
|
|
|
2474.
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 ENG] (1).
|
|
|
2475.
|
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.383 HAM] (1).
|
|
|
2476.
|
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.
by Marconi, Joe | American Marketing Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.285 MAR] (1).
|
|
|
2477.
|
The online copywriter's handbook : everything you need to know to write electronic copy that sells / Robert W. Bly.
by Bly, Robert W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2002Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.102 BLY] (1).
|
|
|
2478.
|
And now a few words from me : advertising leading critic lays down the law, once and for all / Bob Garfield.
by Garfield, Bob. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2003Online access: Contributor biographical information | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ANB] (1).
|
|
|
2479.
|
Unit operations of chemical engineering [by] Warren L. McCabe [and] Julian C. Smith.
by McCabe, Warren L. (Warren Lee), 1899- | Smith, Julian C. (Julian Cleveland), 1919-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, McGraw-Hill, 1956Availability: Items available for loan: University of Sargodha-Central Library [Call number: 660.2842 MCU] (1).
|
|
|
2480.
|
Negotiation : readings, exercises, and cases.
by Lewicki, Roy J | Saunders, David M | Minton, John W, 1946-. Edition: 3rd ed. / [edited by] Roy J. Lewicki, David M. Saunders, John W. Minton.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.24 LEN] (1).
|
