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2421.
|
Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].
by Boyd, Harper W. Edition: 4th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 BOM] (1).
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2422.
|
Consumers / Eric Arnould, Linda Price, George Zinkhan.
by Arnould, Eric J | Price, Linda | Zinkhan, George M. (George Martin). Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 ARC] (2).
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2423.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 ZES] (1).
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2424.
|
Business marketing.
by Bingham, Frank G | Gomes, Roger | Knowles, Patricia A. Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 BIM] (1).
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2425.
|
Fundamentals of selling : customers for life / Charles M. Futrell.
by Futrell, Charles. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 FUF] (1).
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2426.
|
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 PEM] (1).
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2427.
|
Introduction to information systems project management / David L. Olson.
by Olson, David Louis. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.82 OLI] (2).
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2428.
|
Public finance / Harvey S. Rosen.
by Rosen, Harvey S. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2005Online access: Publisher description | Contributor biographical information | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.41 ROP] (1).
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2429.
|
Advertising communications & promotion management / John R. Rossiter, Larry Percy.
by Rossiter, John R | Percy, Larry. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Companies, c1997Other title: Advertising communications and promotion management.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ROA] (1).
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2430.
|
Organizational behavior : human behavior at work / John W. Newstrom.
by Newstrom, John W. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2007Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.1 NEO] (1).
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2431.
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Publisher description | Table of contents only Availability: No items available
|
|
|
2432.
|
Management / Kathryn M. Bartol, David C. Martin.
by Bartol, Kathryn M | Martin, David Clarke. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Co., c1998Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 BAM] (1).
|
|
|
2433.
|
The ASTD handbook of training design and delivery : a comprehensive guide to creating and delivering training programs, instructor-led, computer-based, or self-directed / edited by George M. Piskurich, Peter Beckschi, Brandon Hall.
by Piskurich, George M | Beckschi, Peter | Hall, Brandon, 1951- | American Society for Training and Development. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3124 ASI] (1).
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2434.
|
Internet marketing : readings and online resources / Paul Richardson.
by Richardson, Paul, 1962-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 INP] (1).
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2435.
|
Introduction to operations research / Frederick S. Hillier, Gerald J. Lieberman.
by Hillier, Frederick S | Lieberman, Gerald J. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw-Hill Higher Education, 2005Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.4/032 HII] (1).
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|
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2436.
|
Handbook of sales promotion / Stanley M. Ulanoff, editor in chief.
by Ulanoff, Stanley M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1985Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 REF] (1).
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|
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2437.
|
Principles of corporate finance / Richard A. Brealey, Stewart C. Myers.
by Brealey, Richard A | Myers, Stewart C. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.15 PRR] (1).
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2438.
|
Foundations of financial management / Stanley B. Block, Geoffrey A. Hirt.
by Block, Stanley B | Hirt, Geoffrey A. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.15 BLF] (1).
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2439.
|
Introduction to information systems : an internetworked enterprise perspective / James A. O'Brien.
by O'Brien, James A, 1936-. Edition: 2nd alternate ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1998Availability: No items available
|
|
|
2440.
|
Internet marketing : building advantage in the networked economy / Rafi Mohammed ... [et al.].
by Mohammed, Rafi. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin marketspaceU, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.321 RAI] (2).
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