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2421.
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Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.
by Burgelman, Robert A | Maidique, Modesto A | Wheelwright, Steven C, 1943-. Edition: 3rd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.64 BUS] (1).
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2422.
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 PEM] (1).
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2423.
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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
by Guiltinan, Joseph P | Paul, Gordon W | Madden, Thomas J. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Companies, c1997Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 GUM] (1).
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2424.
|
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.
by Weitz, Barton A | Castleberry, Stephen Bryon | Tanner, John F. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 WES] (1).
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2425.
|
IMC : using advertising and promotion to build brands / Tom Duncan.
by Duncan, Tom (Thomas R.). Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.827 DUI] (1).
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2426.
|
Human relations in organizations : applications and skill building / Robert N. Lussier.
by Lussier, Robert N. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 LUH] (1).
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2427.
|
Project management : strategic design and implementation / David I. Cleland, Lewis R. Ireland.
by Cleland, David I | Ireland, Lewis R, 1937-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2002Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.202 CLP] (1).
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2428.
|
Human relations in organizations : applications and skill building / Robert N. Lussier.
by Lussier, Robert N. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: No items available
|
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2429.
|
Business and society : corporate strategy, public policy, ethics / James E. Post, Anne T. Lawrence, James Weber.
by Post, James E | Lawrence, Anne T | Weber, James, S.J. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.408 POB] (1).
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2430.
|
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 DWB] (1).
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2431.
|
Marketing / Eric N. Berkowitz ... [et al.].
by Berkowitz, Eric N. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 BEM] (2).
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2432.
|
Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].
by Boyd, Harper W. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 BOM] (1).
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2433.
|
Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2001Other title: Marketing, principles and perspectives.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.31 BEM] (1).
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2434.
|
Organizational behavior and management / John M. Ivancevich, Michael T. Matteson.
by Ivancevich, John M | Matteson, Michael T. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.86 IVO] (1).
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2435.
|
Principles of advertising & IMC / Tom Duncan.
by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.827 ADT] (1).
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2436.
|
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 JRE] (1).
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2437.
|
Retail marketing / Peter J. McGoldrick.
by McGoldrick, Peter J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : McGraw-Hill, c1990Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 MCR] (1).
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2438.
|
Strategic marketing / David W. Cravens.
by Cravens, David W. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.32 CRS] (1).
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2439.
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 JOG] (1).
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2440.
|
Managerial accounting / Ray H. Garrison, Eric W. Noreen.
by Garrison, Ray H | Noreen, Eric W. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: No items available
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