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1.
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The art of writing advertising : conversations with William Bernbach ... [et al.] / interviewed by Denis Higgins.
by Higgins, Denis | Bernbach, William. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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2.
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The observational research handbook : understanding how consumers live with your product / Bill Abrams.
by Abrams, Bill | American Marketing Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Il. : NTC Business Books, c2000Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 656.83 ABO] (1).
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3.
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Sales letters that sizzle : all the hooks, lines, and sinkers you'll ever need to close sales / Herschell Gordon Lewis.
by Lewis, Herschell Gordon, 1926-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c1999Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 656.6 LES] (1).
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4.
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How to create profitable new products : from mission to market / George Gruenwald ; foreword by Robert W. Galvin.
by Gruenwald, George. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1997Other title: Profitable new products.Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5 PRG] (2).
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5.
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Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.
by Schultz, Don E | Barnes, Beth E | Schultz, Don E. Strategic advertising campaigns. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c1999Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.84 SCS] (1).
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6.
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Advertising media planning / Jack Z. Sissors, Lincoln Bumba.
by Sissors, Jack Zanville, 1919- | Bumba, Lincoln. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.11 SIS] (1).
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7.
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Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.
by Schultz, Don E | Barnes, Beth E. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1995Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 SCS] (1).
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8.
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Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.
by Schultz, Don E | Kitchen, Philip J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2001Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 SCC] (1).
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9.
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State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.
by Blankenship, Albert Breneman, 1914- | Breen, George Edward, 1911- | Dutka, Alan F. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c1998Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 BLS] (1).
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10.
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks.
by Terrill, Craig | Middlebrooks, Arthur. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 TEM] (1).
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11.
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Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.
by Heilbrunn, Jeffrey | American Marketing Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995Other title: American Marketing Assocication marketing encyclopedia | AMA marketing encyclopedia.Availability: Items available for reference: University of Sargodha-Central Library [Call number: 658.003 MAR] (1).
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12.
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Perfect positive thinking : All you need to get it right first time / Lynn Williams
by Williams, Lynn. Publisher: London : Arrow Business Books ; c1998Availability: Items available for loan: University of Sargodha-Central Library [Call number: 820.95 WIP] (1).
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13.
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Supplies and materials management [by] H. K. Compton.
by Compton, H. K. (Henry Kenneth). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, Business Books, 1968Availability: Items available for loan: Hall D [Call number: 658.7 COS] (1).
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