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41.
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Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
by Jewler, A. Jerome | Drewniany, Bonnie L. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Wadsworth, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.13 VRA] (1).
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42.
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Advertising : planning, implementation, & control / David W. Nylen.
by Nylen, David W. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : College Division, South-Western Pub., c1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 NYL] (1).
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43.
|
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 WEA] (2).
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|
44.
|
International advertising : communicating across cultures / Barbara Mueller.
by Mueller, Barbara, 1958-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont : Wadsworth Pub. Co., c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 INB] (1).
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45.
|
Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan.
by Mooij, Marieke K. de, 1943- | Keegan, Warren J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Prentice Hall, 1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 MOO] (1).
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|
46.
|
How to write sales letters that sell : learn the secrets of successful direct mail / Drayton Bird.
by Bird, Drayton. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2002Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 BIH] (1).
|
|
47.
|
Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.
by Schultz, Don E | Barnes, Beth E. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1995Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 SCS] (1).
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48.
|
Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea / Robert W. Bly.
by Bly, Robert W. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : H. Holt, 1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 BLY] (1).
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49.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEL l] (3).
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50.
|
Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin /McGraw-Hill, c1999Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ARA] (1).
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51.
|
Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ARC] (2).
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|
52.
|
How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz.
by Roman, Kenneth | Maas, Jane | Nisenholtz, Martin. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Thomas Dunne Books/St. Martin's Press, 2003Online access: Contributor biographical information | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 ROH] (1).
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53.
|
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.
by Sutherland, Max | Sylvester, Alice K. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: St. Leonards, NSW : Allen & Unwin, 2000Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 LAA] (1).
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54.
|
Advertising theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll.
by Sandage, C. H. (Charles Harold), 1902- | Fryburger, Vernon Ray, 1918- | Rotzoll, Kim B. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 SAA] (1).
|
|
55.
|
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
by Batra, Rajeev | Myers, John G, 1933- | Aaker, David A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 BAA] (1).
|
|
56.
|
Advertising / Frank Jefkins.
by Jefkins, Frank William. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Philadelphia, PA : Macdonald and Evans, 1985Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 JEA] (1).
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|
57.
|
The online copywriter's handbook : everything you need to know to write electronic copy that sells / Robert W. Bly.
by Bly, Robert W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2002Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.102 BLY] (1).
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|
58.
|
And now a few words from me : advertising leading critic lays down the law, once and for all / Bob Garfield.
by Garfield, Bob. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2003Online access: Contributor biographical information | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ANB] (1).
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|
59.
|
The language of advertising : written texts / Angela Goddard.
by Goddard, Angela, 1954-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1998Online access: Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 GOD] (1).
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|
60.
|
Consumer behaviour/ C. L. Tyagi and Arun Kumar
by Tyagi, C. L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Atlantic; c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 TYC] (1).
|