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2441.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: No items available
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2442.
|
Physical geology : Earth revealed.
by McGeary, David | Plummer, Charles C, 1937- | Carlson, Diane H. Edition: 4th ed. / David McGeary, Charles C. Plummer, Diane H. Carlson.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2001Other title: Earth revealed.Availability: No items available
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2443.
|
IMC : using advertising and promotion to build brands / Tom Duncan.
by Duncan, Tom (Thomas R.). Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 DUI] (1).
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2444.
|
Internet marketing intelligence : research tools, techniques, and resources / Edward Forrest.
by Forrest, Edward. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Online access: Contributor biographical information | Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.321 FOI] (1).
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2445.
|
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.]
by Mohammed, Rafi. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin MarketspaceU, c2004Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.321 RAI] (1).
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2446.
|
Principles of advertising & IMC / Tom Duncan.
by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 DUP] (1).
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2447.
|
Marketing management : text and cases / Robert J. Dolan.
by Dolan, Robert J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 DOM] (1).
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2448.
|
Marketing / Eric N. Berkowitz ... [et al.].
by Berkowitz, Eric N. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 BEM] (1).
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2449.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 ZES] (1).
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2450.
|
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
by Hawkins, Del I | Best, Roger J | Coney, Kenneth A. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 HAM] (2).
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2451.
|
The customer response management / Darlene D. Richard
by Richard, Darlene D. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Sydney : McGraw Hill , c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.812 RIC] (1).
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2452.
|
Marketing and consuner behavior in East and South-east Asia/ Amthony Pecotich & Clifford J. Shultz
by Pecotich, Amthony. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: McGraw-hill Companies; c1998Availability: No items available
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2453.
|
Marketing and consuner behavior in East and South-east Asia/ Amthony Pecotich & Clifford J. Shultz
by Pecotich, Amthony | Shultz, Clifford J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: McGraw-hill Companies; c1998Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 PEM] (1).
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2454.
|
Applications In Basic Marketing : Cilppings form the poular business press/ William D.Perreault ,Jr. and E. Jerome McCarthy
by Jr, William D. Perreault. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: McGraw-Hill ; c2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 JRA] (1).
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2455.
|
Sales force management / Gilbert A. Churchill ... [et al.].
by Churchill, Gilbert A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.368 CHS] (1).
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2456.
|
Financial markets and corporate strategy / Mark Grinblatt, Sheridan Titman.
by Grinblatt, Mark | Titman, Sheridan. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, 2002Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.38 GRF] (1).
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2457.
|
Managerial accounting.
by Garrison, Ray H | Noreen, Eric W | Brewer, Peter C. Edition: 11th ed. / Ray H. Garrison, Eric W. Noreen, Peter C. Brewer.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, 2006Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.1511 GAM] (1).
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2458.
|
Petroleum refinery engineering, by W. L. Nelson.
by Nelson, Wilbur Lundine, 1904-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, London, McGraw-Hill book company, inc., [c1936.]Availability: Items available for loan: University of Sargodha-Central Library [Call number: 661.804 NEP] (1).
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2459.
|
Handbook of applied chemistry : facts for engineers, scientists, technicians, and technical managers / Vollrath Hopp, Ingo Hennig.
by Hopp, Vollrath | Hennig, Ingo. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Washington : New York : Hemisphere Pub. Corp. ; McGraw-Hill, c1983Availability: Items available for loan: University of Sargodha-Central Library [Call number: 660.2 HOH] (1).
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2460.
|
Money and capital markets : financial institutions and instruments in a global marketplace / Peter S. Rose.
by Rose, Peter S. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 ROM] (1).
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