Wazir Agha Library, UOS Search for 'su:Service industries and su:Marketing.'

Principles of services marketing /

By Palmer, Adrian.. London ; | New York : McGraw-Hill, 2001 . xvi, 516p. : 24 cm.. 0077077466 :

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Services marketing :

By Zeithaml, Valarie A.. Boston : Irwin/McGraw-Hill, 2000 . xxviii, 620 p. : 26 cm.. 0072312211

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Services marketing /

By Lovelock, Christopher H.. Englewood Cliffs, N.J. : Prentice Hall, 2004 . 674 p. : 24 cm.. 0138070660

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Professional services :

By DeLong, Thomas.. Boston, Mass. : McGraw-Hill/Irwin, 2003 . xxxii, 538 p. : 24 cm.. 0072559209 (alk. paper)

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Handbook of services marketing & management /

Thousand Oaks : Sage Publications, 2000 . ix, 521 p. : 27 cm.. 0761916113 (acidfree paper) | 0761916121 (pbk. : acid-free paper)

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Services marketing :

By Zeithaml, Valarie A.. Boston : McGraw-Hill/Irwin, 2003 . xx, 668 p. : 26 cm.. 0072471425 (alk. paper)

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Services marketing :

By Zeithaml, Valarie A.. Boston : McGraw-Hill/Irwin, 2003 . xx, 668 p. : 26 cm.. 0072471425 (alk. paper)

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Services marketing :

By Zeithaml, Valarie A.. Boston : Irwin/McGraw-Hill, 2000 . xxviii, 620 p. : 26 cm.. 0072312211

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Services marketing :

By Zeithaml, Valarie A.. Boston : Irwin/McGraw-Hill, 2000 . xxviii, 620 p. : 26 cm.. 0072312211

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Market leadership strategies for service companies :

By Terrill, Craig.. Lincolnwood, Ill. : NTC Business Books, 2000 . xvi, 268 p. : , At head of title: American Marketing Association. 24 cm.. 0844224413

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Services marketing :

By Lovelock, Christopher H.. Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004 . xviii, 652 p. : 26 cm.. 0131138650

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Services marketing :

By Zeithaml, Valarie A.. New York : McGraw-Hill Irwin, 2013 . xxvii, 642 p. : 26 cm.cm.. 9780078112058 (alk. paper) | 0078112052 | 9780071086967

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