Wazir Agha Library, UOS Search for 'su:Advertising'

Advertising media A to Z :

By Surmanek, Jim.. New York : McGraw-Hill, 2004 . viii, 322 p. ; 23 cm.. 0071422145 (pbk. : alk. paper)

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The interplay of influence :

By Jamieson, Kathleen Hall.. Belmont, CA : Wadsworth, 2000 . xx, 362 p. : 25 cm.. 0534533647 (pbk. : alk. paper)

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Advertising basics! :

By Vilanilam, John V.. New Delhi ; | Thousand Oaks, Calif. : Response Books, 2004 . xi, 200 p. ; 24 cm... 0761998101 (pbk.)

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Advertising :

By Wells, William,. Englewood Cliffs, N.J. : Prentice Hall, 1989 . xxxix, 614 p. : 29 cm.. 0130144657

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European advertising strategies :

By Rijkens, Rein.. London, England : Cassell, 1992 . xiv, 210 p. : 25 cm.. 0304317969 :

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Kleppner's advertising procedure /

By Russell, Thomas,. Needham Heights, MA : Simon & Schuster Custom Pub., 1996 . 1 v. (various pagings) : , "With chapter 19, 'Public relations' from Advertising : principles and practice, by William Wells, John Burnett and Sandra Moriarty." | "Custom edition for the Fashion Institute of Technology." 27 cm.. 0133488306 | 0536593051

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The art of writing advertising :

By Higgins, Denis.. Lincolnwood, Ill. : NTC Business Books, 2003 . 124 p. : 23 cm.. 0844231002 (pbk.)

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Advertising, promotion & supplemental aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : Thomson South-Western, 2003 . xxi, 650 p. : 29 cm.. 0030352711

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The consumerist manifesto :

By Davidson, Martin P.. London ; | New York : Routledge, 1992 . 217 p. : 23 cm.. 041504619X | 0415046203 (pbk.)

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Copywriting for the electronic media :

By Meeske, Milan D.. Boston, MA, USA : Thomson Learning, 2003 . xv, 305 p. : 28 cm.. 0495411175

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Advertising/

By White, Roderick.. London ; | New York : McGraw-Hill Book Co., 2000 . xi, 301p. , Includes index. 24 cm.. 0070845387 :

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Copywriting for the electronic media :

By Meeske, Milan D.. Belmont, CA : Thomson/Wadsworth, 2003 . xiv, 306 p. : , Cover title. 28 cm.. 0534526608

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Advertising and promotion :

By Belch, George E.. Boston : McGraw-Hill Irwin, 2007 . xxvi, 820 p. : 29 cm.. 0073101265 (alk. paper) | 9780073101262

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Media selling :

By Warner, Charles,. Ames, Iowa : Iowa State Press, 2004 . xiv, 598 p. : , Rev. ed. of: Broadcast and cable selling. 2nd ed. 1993. 27 cm.. 0813804175 (alk. paper)

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E-commerce /

By Rayport, Jeffrey F.. Boston : McGraw-Hill/Irwin MarketspaceU, 2001 . xxxv, 420 p. : 26 cm.. 0072465212 (alk. paper)

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Advertising and promotion :

By Belch, George E.. Boston : McGraw-Hill Irwin, 2007 . xxvi, 820 p. : 29 cm.. 0073101265 (alk. paper) | 9780073101262

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Contemporary advertising /

By Arens, William F.. Boston : McGraw-Hill Irwin, 2002 . 1 v. (various pagings) : , Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. 29 cm. +. 0072415444 (alk. paper) | 0072451769 (CD-ROM)

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Strategic advertising management /

By Percy, Larry.. Oxford ; | New York : Oxford University Press, 2001 . xxi, 288 p., 12 p. of plates : 25 cm.. 0198782322

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The media handbook :

By Katz, Helen E.. Mahwah, N.J. : Lawrence Erlbaum, 2003 . xix, 185 p. : 24 cm.. 0805842675 (c : alk. paper) | 0805842683 (pbk. : alk. paper)

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The world's best-known marketing secret :

By Misner, Ivan R.,. Austin, Tex. : Bard & Stephen, 1994 . 223 p. : 23 cm.. 1885167040 (pbk.) : | 1885167059 (cloth)

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The future of advertising :

By Cappo, Joe.. Chicago, Ill. : McGraw-Hill, 2003 . xi, 260 p. ; 22 cm.. 0071403159

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Advertising and promotion :

By Belch, George E.. Boston, Mass. : Irwin/McGraw-Hill 2001 . xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; | 29 cm.. 0072314451

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Advertising and promotion :

By Belch, George E.. Boston, Mass. : Irwin/McGraw-Hill 2001 . xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; | 29 cm.. 0072314451

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Contemporary advertising /

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Copywriting for the electronic media :

By Meeske, Milan D.. Belmont, CA : Thomson/Wadsworth, 2003 . xiv, 306 p. : , Cover title. 28 cm.. 0534526608

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Planning for power advertising :

By Halve, Anand Bhaskar,. New Delhi ; | Thousand Oaks, Calif. ; | London : Response Books, 2005 . 260 p. : 24 cm.. 8178295490 (India : pbk) | 0761933549 (U.S. : pbk)

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Strategic brand communication campaigns /

By Schultz, Don E.. Lincolnwood, Ill. : NTC Business Books, 1999 . xxi, 378 p. : , Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995. 24 cm.. 0844229520

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Internet marketing :

By Siegel, Carolyn F.. Boston : Houghton Mifflin, 2004 . xvi, 404 p. : , Includes bibliographical references (p. [385]-404) and index. 24 cm.. 0618150439

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Advertising :

By Wells, William,. London : Prentice Hall, 2003 . xxi, 599 p. : 29 cm.. 0135978815

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Advertising :

By Wells, William,. Upper Saddle River, N.J. : Prentice Hall, 1989 . xxi, 614 p. : 29 cm.. 0135978815

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Advertising :

By Wells, William,. Upper Saddle River, N.J. : Prentice Hall, 2003 . xxxii, 599 p. : 28 cm.. 0130477222

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Advertising media planning /

By Sissors, Jack Zanville,. Lincolnwood, Ill., USA : NTC Business Books, 1996 . xiv, 514 p. : 25 cm.. 0844235008 (alk. paper)

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Effective advertising :

By Tellis, Gerard J.,. Thousand Oaks, Calif. : Sage Publications, 2004 . 203 p. : 24 cm.. 0761922520 (cloth) | 0761922539 (paper)

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The commercialization of American culture :

By McAllister, Matthew P.. Thousand Oaks : Sage Publications, 1996 . xii, 296 p. ; 23 cm.. 0803953798 (c : alk. paper) | 0803953801 (p : alk. paper)

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Advertising and new media /

By Spurgeon, Christina.. New York, NY : Routledge, 2007 . 135 p. ; 24 cm.. 9780415430340 (hardback : alk. paper) | 9780415430357 (pbk. : alk. paper) | 9780203935521 (ebook)

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Advertising communications & promotion management /

By Rossiter, John R.. New York : McGraw-Hill Companies, 1997 . xvi, 640 p. ; 26 cm.. 007053943X (acidfree paper)

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Introduction to marketing communication :

By Burnett, John,. Upper Saddle River, N.J. : Prentice Hall, 1998 . 1 v. (various pagings) : 27 cm.. 0132690853

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Advertising campaign strategy :

By Parente, Donald.. Fort Worth : Dryden Press, 2000 . xxi, 371 p. : 24 cm.. 003021114X

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Advertising and promotion :

By Belch, George E.. Boston : McGraw-Hill, 2004 . xxvi, 779, [67] p. : 28 cm.. 0072536764 (alk. paper) | 0071214380 (international : alk. paper)

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Creative strategy in advertising /

By Jewler, A. Jerome.. Belmont, CA : Thomson/Wadsworth, 2005 . xvi, 336 p. : 26 cm.. 053462510X (pbk.)

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Creative strategy in advertising /

By Jewler, A. Jerome.. Belmont, CA : Wadsworth, 2001 . xiv, 312 p. : 26 cm.. 053455783X

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Advertising :

By Nylen, David W.. Cincinnati, Ohio : College Division, South-Western Pub., 1993 . xiii, 754 p. : 24 cm.. 0538809183

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Advertising :

By Wells, William,. Upper Saddle River, N.J. : Prentice Hall, 2003 . xxxii, 599 p. : 28 cm.. 0130477222

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International advertising :

By Mueller, Barbara,. Belmont : Wadsworth Pub. Co., 1996 . xi, 340 p. : 24 cm.. 0534192785 (acidfree recycled paper)

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Advertising worldwide :

By Mooij, Marieke K. de,. New York : Prentice Hall, 1991 . xvi, 440 p. : 24 cm.. 0134718976

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How to write sales letters that sell :

By Bird, Drayton.. London : Kogan Page, 2002 . ix, 309 p. : , Previous ed.: 1994. | Includes index. 24 cm.. 0749438762

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Strategic advertising campaigns /

By Schultz, Don E.. Lincolnwood, Ill., USA : NTC Business Books, 1995 . xxvi, 370 p. : 25 cm.. 0844230154

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Targeted public relations :

By Bly, Robert W.. New York : H. Holt, 1993 . xv, 334 p. ; 21 cm.. 0805019758 (alk. paper) :

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Advertising and promotion :

By Belch, George E.. Boston, Mass. : Irwin/McGraw-Hill 2001 . xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; | 29 cm.. 0072314451

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Contemporary advertising /

By Arens, William F.. Boston : Irwin /McGraw-Hill, 1999 . 1 v. (various pagings) ; 29 cm.. 0256262535

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