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Designing and managing a research project :

by Polonsky, Michael J.
Additional authors: Waller, David S.
Published by : Sage Publications, Inc., (Thousand Oaks, Calif. :) Physical details: xi, 232 p. : ill. ; 26 cm. ISBN:0761922490 (pbk. : alk. paper).
Subject(s): Business -- Research -- Methodology.
Year: 2005
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
650.072 POD (Browse shelf) Available 57328

Includes bibliographical references and index.

The foundations -- Introduction -- Choosing a topic -- The role of supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Undertaking the research -- Planning the research process -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Communicating the results -- Presenting the results -- Writing your report -- Oral presentations -- Concluding remarks.

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