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Published by : Kogan Page, (London ; | Sterling, VA :) Physical details: viii, 261 p. : ill. (some col.) ; 24 cm. ISBN:0749441089.

Subject(s): Mass media -- Economic aspects. | Brand name products

Year: 2004

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Item type	Current location	Call number	Status	Date due	Barcode
Books	University of Sargodha-Central Library	338.47 MEM (Browse shelf)	Available		60713

Includes bibliographical references (p. [250]-251) and index.

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Wazir Agha Library, UOS