Contemporary Marketing /
by Boone, Louis E.
Published by : Thomson/South-Western, (Stow, OH :) Physical details: 1 v. (various pagings) ; col. ill. ; 28 cm. + ISBN:0324185480 (alk. paper). Year: 2004Item type | Current location | Call number | Status | Date due | Barcode |
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Books | University of Sargodha-Central Library | 658 BOC (Browse shelf) | Available | 77285 |
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658 BEN The twenty-first century organization : | 658 BER Retail management : | 658 BHB Buisness organisation & Management / | 658 BOC Contemporary Marketing / | 658 BOZ Operations and supply chain management | 658 BRA Activity-based management : | 658 BRA Activity-based management : |
Accompanying student CD-ROM includes study questions, Web site links, etc.
Various multi-media instructional aids, including Web sites, are available to supplement the text.,
Includes bibliographical references (p. N1-N23) and indexes.
System requirements for accompanying computer disc: Windows or Mac.
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